Contact Person: |
Marketing Degree
Why would I want a Marketing degree?
If a dynamic and challenging
position in today's competitive marketplace is your goal then you should consider a
marketing degree. A major in marketing will allow you to pursue many rewarding and
interesting careers within the business arena.
What career opportunities would I be
prepared for?
The marketing major is designed to prepare students with sufficient
knowledge and skills for careers in marketing in
all types of organizations, but not limited to:
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What will I study?
All marketing majors will receive
instruction in a variety of general business courses to ensure a comprehensive
understanding of the field of business. All marketing majors will be exposed to
required marketing courses, which will introduce the student to the dynamic and exciting
field of marketing. In addition to the required marketing courses students will have
the opportunity to customize their major by choosing from a variety of elective courses.
Required and elective courses in marketing include:
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Will I have internship and co-op opportunities?
Opportunities to participate in USI's Business
Professional Practice Program will be available to you. This is a partnership between USI and a wide and
diverse group of employers. Junior and senior marketing majors are
employed in part-time (internship) or full-time (co-op) positions. The
internships and co-ops allow you to learn professional skills in the business environment while earning
college credits.
USI marketing majors in this program have worked for both large and small organizations: banks, manufacturers, health organizations, and non-profits.
Information about these opportunities can be obtained through the College of Business or the Career Services Office.
What will I need to take to earn a degree in marketing?
- 53 hours in the University Core Curriculum program. All Business Administration majors are required to take the following courses as part of the UCC requirements:
Introduction to Psychology |
3 hours | |
Survey of Calculus /or/ Calculus I |
3 hours /or/ 4 hours |
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And excluding the following: |
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| MNGT 452 | Policy Formulation and Administration | 3 hours |
- 31 hours in the College of Business Core which includes MNGT 452.
- 16 hours of electives. At least six (6) hours must be in non-business courses.
- 24 hours of major courses:
Consumer Behavior |
3 hours | |
Marketing Research |
3 hours | |
Marketing Management |
3 hours | |
International Marketing |
3 hours | |
SUBTOTAL |
12 hours |
12 hours of elective courses:
Services Marketing |
3 hours | |
Promotional Strategy |
3 hours | |
Business and Industrial
Marketing |
3 hours | |
Marketing of Leisure and
Tourism |
3 hours | |
Professional Selling and
Sales Management |
3 hours | |
Sales Management |
3 hours | |
Retailing Policy and Management |
3 hours | |
Seminar in Contemporary Marketing Problems |
3 hours | |
SUBTOTAL |
12 hours | |
DEGREE TOTAL hours (12 + 12): |
24 hours | |
124 total hours required for a baccalaureate degree. These hours must include classes to meet the 39-hour upper division (300/400 level) course requirements. A minimum 2.2 GPA in all business courses and a 2.0 overall GPA are also required.
How do I know which classes I
should take each semester?
See a suggested four-year schedule in
Marketing. Keep in mind that this list does
not take the place of meeting with your advisor.
