University of Southern Indiana

USI Archie Mascot Standards and Guidelines

Mascot -definedArchibald T. Eagle (T. stands for "The") or "Archie" is primarily used by the USI Athletic Department, USI Varsity Club and USI Alumni Association for special projects and events. Permission to use Archie by other University departments and student organizations on any other applications may be obtained from Marketing and Communications: 812-464-1755 or 812-464-1902 or .

Standards and Guidelines

  • Archie is copyrighted and licensed by the University of Southern Indiana. No other poses other than shown are authorized or recognized by the University.

  • Archie should not be used to promote academic programs, colleges and administrative units. These groups should use the official USI academic logos or sub-brand logos.

  • Archie is presented as shown on this page. No alterations should be made to the official Archie pose or colors.

Archie _full         

Retail Application
Archie will made be available in the specific poses shown below for use on branded merchandise for promotion or for retail sale. These logos cannot be altered and must include the University name in arching text above the upper body pose and Archie’s name included within the artwork on either pose.
To use the mascot on t-shirts or other merchandise items, this custom artwork will be available in the near future through Strategic Marketing Affiliates. Go to our Licensing and Trademark page for more information.

<Retail1     Retail2     Retail3

For personal appearances of the Archie Eagle mascot, contact Sally Gries, director of University and Community Relations: 812-465-7050 or .

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