University of Southern Indiana
Logo FAQ
branded office supplies

Do I have to discard printed items containing the old logo and purchase new ones?
No. As we roll out the new branding updates, it is not necessary to dispose of current items. It’s okay to use up materials such as business cards, stationery, letterhead, office supplies, etc. You do not have to throw these items away. However, changes must be made for all re-orders and any newly created materials.

Some departments that deal directly with the public and where brand is important to work being done, may consider updating items even if inventory remains. Marketing and Communications and Creative and Print Services have been working with departments across campus to draw down inventory and put off new orders in anticipation of the new logos.

By phasing out our current inventory, we can eliminate unnecessary waste. Moving forward, Marketing and Communications and Creative and Print Services can assist with questions regarding updates and new materials.

How should the new USI logos/wordmarks be used and where can they be found?
The USI academic logo/wordmark visually represents the overall University brand. Two options are provided: a stacked logo/wordmark and a horizontal logo/wordmark.

Use of the athletic logo/wordmark should be reserved for use by the USI Athletics Department and USI athletic teams. Other uses require approval from Marketing and Communications.

Visit the Downloads page to access University logos/wordmarks.

Is the tagline "Knowledge for Life," part of the USI Academic Logo?
No, "Knowledge for Life" is a tagline that is an element of the USI brand, but it is not part of the academic logo. However, versions of the academic logo have been created that include the new tagline. The tagline uses capital letters K and L.

How will the branding updates for Colleges be implemented?
New wordmarks have been created for each College and can be obtained by contacting Creative and Print Services.

How will the brand update process work?
The brand update will occur in phases. Digital media must be compliant by April 11. Current merchandise and printed inventory DOES NOT require immediate compliance. Contact Web Services, News and Information Services or Marketing and Communications for assistance with updating digital media such as webpages, e-newsletters, or social media channels.

Please use all of your remaining materials such as business cards, stationery, letterhead, office supplies, etc. You do not have to throw these items away. However, changes must be made for all re-orders and any newly created materials.

What should I do if I see something out of compliance with the new brand?
If you see something out of compliance with the new branding guidelines, please email UnivMarketing@usi.edu

Will social media be affected by the new brand?
Social media branding is part of the first phase of the branding update. These changes will need to be implemented immediately. This includes any wordmark or graphics that have been updated in the new branding guidelines. Cover photos and avatars are available for use on University affiliated social media accounts.

Other questions related the USI brand on social media should be directed to USI's .

How should the USI monogram be used?
The USI monogram is an alternate, less formal mark that may be used on promotional materials and merchandise. For more information on how and when to us the USI monogram, contact Creative and Print Services.

What fonts have changed?
All University approved fonts have been updated. There are a number of fonts/typefaces which the University uses on a consistent basis. These have been selected for their clean academic look and versatility. It is recommended that departments use these options whenever possible.

The following fonts/typefaces are recommended:

Source Sans Pro
ITC Giovanni Standard – Book

Are there new PowerPoint templates?
Yes. Updated PowerPoint presentation templates will be available very soon.

How should updates be implemented to Web pages?
All global pages will automatically be updated to reflect the updated branding. Contact Web Services if you have additional pages that require the updated logo.

What should my email signature look like and how do I change it?
It is imperative to the USI brand that email signatures remain consistant. Therefore, we strongly recommend University employees display the correctly branded signature in their emails for consistency and professionalism. While this is not required, we strongly encourage you use the official signature. 


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