(TENTATIVE SYLLABUS )  

 CIS 355.001 Introduction to E-BUSINESS  Spring 2008 TR { 3:00-4:15 }  OC 2005

Dr. Abbas Foroughi - Office: OC3018 Office Phone: 465-1667 

Office Hours: TR  (2:00- 3:00pm) – T (4:15 -5:00) - R (4:15 - 6:00 p.m.)  or by appointment. 

E-MAIL: aforough@usi.edu,  Homepage: http://business.usi.edu/aforough

Note:  TENTATIVE SYLLABUS is subject to change. For most up-to-date syllabus for this class, please click on the following URL: http://business.usi.edu/aforough/spring2008/cis367s2008/c255sylls08.htm

 (Note: When you send me an email message, please always begin the “Subject” of your message with “CIS255”)

COURSE DESCRIPTION:

This course helps to enable students to implement electronic commerce applications, technologies, and tools that are used to conduct business on the World Wide Web. Students will explore the impact of e-business on competition and on business-to-customer relationships, and will evaluate entry strategies, emerging web-based business models, web site design strategies, payment systems, and various issues--Internet marketing, legal, regulatory, technological, social, and ethical--which relate to electronic business. Students will also investigate the application of business-to-business (B2B) commerce, electronic data interchange, web-based marketing, e-supply chains, e-procurement, e-marketplace, customer relationship management, and web-enabling mobile. Students will analyze E-Business case studies that demonstrate advantages and challenges related to integrating e-commerce applications.

COB SKILL DEVELOPMENT OBJECTIVES:

This course will contribute to several of the College of Business skill development objectives:

1.     Proficient Working Knowledge of Currently Available Technologies--students will implement electronic commerce solutions through hands-on assignments in which they create a web page and a web server, and group assignments in which they employ web development software.

2.     General Understanding of the Fundamental Areas of Business—students will explore and analyze the impact of electronic commerce on the functional areas of business and will implement e-business solutions in various business scenarios.

3.     Ethical Decision Making—students will model ethical behavior by assuming personal responsibility for attendance, assignments, and preparation for tests. Students will also compare and contrast security and ethical issues related to the use of electronic commerce.

REQUIRED MATERIALS:

 Turban, Efraim; King, David; Marshall, Peter; Lee, Jae; and Viehland, Dennis. Electronic Commerce 2008: A Managerial Perspective. Upper Saddle River, NJ: 2008.

The Companion Website for the previous addition of this text is accessible at:  http://wps.prenhall.com/bp_turban_ec_2008/

Useful weblinks:
Suggested Supplemental Readings and Web Links:

 Rappa, Michael.  Managing the Digital  Enterprise. URL:  http://digitalenterprise.org/

You will be asked to read, summarize, and discuss various academic articles as a supplement to the text. You will be expected to make copies. The instructor will provide more detailed instructions in this area as needed.

PREREQUISITES: CIS 151

COURSE OBJECTIVES:

At the completion of this course, students should be able to:

·        Explain what electronic commerce is and distinguish between the major types of EC transaction.

·        Recognize the various types of electronic commerce models and analyze the benefits and limitations of electronic commerce to organizations, consumers, and society.

·        Discuss the major types of e-marketplaces, electronic commerce intermediaries, and the use of electronic catalogs, shopping carts, and search engines.

·         Discuss the techniques and technologies used to process online payments.

·         Distinguish between the majors types of auctions, their benefits/limitations/impacts, and the way bartering and negotiating are conducted online.

·        Characterize competition in the digital economy and the impact of e-marketplaces on organizations and industries.

·         Discuss the advantages and limitations of mobile technology's use in business.

·        Identify electronic retailing models and explain how online travel and tourism services, online real estate service, online stock-trading services, cyberbanking, and on-demand delivery by e-grocers operate.

·         Identify the critical success factors and failure avoidance tactics for direct online marketing and e-tailing and describe  the concepts of reintermediation, channel conflict, and personalization in e-tailing.

·        Analyze factors that influence consumer behavior online and the decision-making process of consumer purchasing online, as well as the way companies use consumer market research to build one-to-one relationships with customers.

·        Recognize major advertising methods used online, and the role of intelligent agents in consumer issues and advertising applications.

·        Assess the major types of B2B models, including sell-side and buy-side models, the way reverse auctions work in B2B, and how B2B procurement and administrative tasks can be automated by using WebEDI, XML, and Web Services.

·        Critique the use of various types of exchanges, such as B2B portals and third-party exchanges, and distinguish between purchasing and selling consortia .

·        Review issues in managing exchanges, including the critical success factors of exchanges.

·         Identify the impact of electronic commerce on supply chains and the use of RFID and CPRF.

·        Recognize the role of electronic commerce in e-government initiatives, e-learning, virtual universities, e-training, online publishing, wikis, blogging, and C2C activities.

·         Analyze the way the mobile computing environment supports m-commerce and the major types of wireless telecommunications networks and applications.

·         Describe the various types of e-auctions, the way they operate, and their benefits and limitations.

·         Evaluate the major EC-related crimes and describe the technologies that are used for securing EC communications.

·         Assess the use of online payments, the use of smart cards, alternatives to credit card payments, electronic bill and invoices, and the sales tax implications of e-payments.

·         Trace the EC order fulfillment process, its benefits and limitations, and the way technology supports eCRM.

·         Interpret how strategic planning is used to formulate, justify, and prioritize EC applications.

·         Discuss how metrics are used to justify EC investments, and the important economic principles of EC.

·         Describe the process of initiating and funding a start-up e-business or large e-project, and evaluate web site on design criteria—appearance, navigation, consistency, and performance.

·         Critique legal and ethical issues in EC-civil, intellectual property, and commons law, privacy free speech, and defamation and their challenges.

·         Interpret the Web 2.0 revolution, identify various types of advanced Internet technology and applications and the way they facilitate greater collaboration among Internet users and other users, content providers, and enterprises.

·         Identify the various EC application outsourcing options, software packages and application suites, and discuss criteria used in selecting an outsourcing vendor and package.

ACADEMIC DISHONESTY:
Academic dishonesty such as plagiarism, cheating, etc. WILL NOT be tolerated. Any student found violating this rule of honesty risks a grade of "0" for the assignment/test (at the very least) and possible expulsion from the class (with a failing grade).

ATTENDANCE POLICY:
Attendance is required and expected at all class meetings. Since text material is supplemented by lecture, class attendance is an important part of overall performance in this course. Every attempt should be made to be present. Attendance will be taken and noted by instructor. In case of absence, the student is responsible for all material/assignments, etc., supplied during their absence.  

DISABILITY SUPPORT:

Students with disabilities can receive assistance through the University Counseling Center. More information is available from the Counseling Center in OC 1022, (812)464-1867 or TDD (812)465-7072.  Students are encouraged to discuss any special needs with instructor at the beginning of the semester.

MAKE UP EXAM POLICY:
Make up exams will be given to students receiving prior permission to be absent during the regular exam period. In the event of special circumstances which prevent the student from receiving prior permission, the student is expected to contact the instructor as soon as possible concerning the absence. It is the responsibility of the student to contact the instructor in a timely manner so arrangements for the make up exam can be made. Make up exams will likely be different (both in form and content) from the regular exam. Students failing to follow these rules run the risk of receiving a grade of "0" for the missed exam.

ASSIGNED READING:
Reading assignments in the chapter (including case studies) should be read PRIOR to the lecture. Students should come to class ready to participate in the lecture/discussion. Since lectures will not always summarize all of the material in the text, students should be prepared with any questions regarding the text material.  

PERFORMANCE EVALUATION:

Student grades will be based on:

1. Exams: (400 points)

There will be 4 exams (including the final).  Exams will each be worth 100 points. 

2. Homework and Assignments (100 points)

A total of 10 homework assignments, worth 10 points each, will be given, one per chapter. They are listed on the syllabus. All assignments are due at the beginning of class, on the due date. No late assignments will be accepted.

3. Web page/Portal/Website Presentation: (40 points)
Students will locate one web page/portal/website which describes practical applications of the topics discussed in the text for presentation to the class. This presentation should pertain to the material in the chapter being studied at the time. At the beginning of the semester, each student will tell the professor the day on which he/she chooses to give the presentation as well as the topic he/she will find an article about. Each chapter contains many URLs (WWW addresses) related to the chapters, which would be appropriate to the chapter topic.

4.   Individual Projects (2) (80 points)

 a.   Creating and publishing a web page (40 points)

Follow the instructions given at the following site:

http://wps.prenhall.com/wps/media/objects/5073/5195381/pdf/Turban_Online_TechAppB.pdf

Additional information is available at the following links:

http://wps.prenhall.com/wps/media/objects/5073/5195381/pdf/Turban_Online_TechAppA.pdf

 http://wps.prenhall.com/wps/media/objects/5073/5195381/pdf/Turban_Online_TechAppC.pdf

http://myphliputil.pearsoncmg.com/student/bp_turban_ec_2004/Turban_Web_Appendix_D.pdf.

b.  Creating a web server and installing your web page on your web server (40 points)

        Go to Dr. Foroughi’s Course Information and Syllabus page, http://business.usi.edu/aforough/abbsyll.htm.

Click on “Support for Course Assignments” – Web Server.  Follow the instructions given. More information is also available in Appendix A, Infrastructure for Electronic Commerce, which is contained in “Student Resources” on the Companion Website.

5.   Group Project: (100 points)

In addition to the two individual projects, there will also be a group project consisting of several phases. This project will help students learn to work with others in developing software applications, which is required in most real-world e-business environments.

Students will select their own team members. Groups must consist of a minimum of three people. They should consist of a balance of individuals with a variety of skills and talents. Group members should feel free to utilize each other's skills and talents on the assignments. For this assignment, each member of the group will be asked to provide an assessment of the proportion of work done by each group member. The number of points earned will be adjusted accordingly.

Phase 1: Selection of a Business Model (30 points)  See the following  ( Creating-New-Internet-Business.htm ) as an example!

Choose one of the e-business models described on p. 19-25, of Chapter 1, for a fictitious e-business your group would like to create. Write your rationale and reasons for choosing this model and how it will help you accomplish your purpose.

Phase 2: Design and plan how to build the e-business model you selected (30 points)

Refer to the online eBusiness Plan Tutorial, which is in the Companion Website Student Resources, at the following URL: http://myphliputil.pearsoncmg.com/student/bp_turban_ec_2004/TutIntro.html and Chapter 16.

Phase 3: Implementation and presentation of the top tier (40 points) 

Refer to Chapter 19, which can be accessed at the following URL:

http://wps.prenhall.com/wps/media/objects/5073/5195381/pdf/Online_Chapter_19.pdf   and the Building a Storefront Tutorial, which is in the Companion Website Student Resources, at the following URL: http://myphliputil.pearsoncmg.com/student/bp_turban_ec_2004/Tutorial_02.htm 

(Note: Implementation of the middle tier and bottom tier is optional)

6. Participation, Attendance:   (30 points)

·         Friday class periods will be devoted to in-class, hands-on exercises. Previously assigned hands-on project assignments will be due each Friday at the beginning of the class.

·         Students are expected to participate in class discussions, which means coming to class prepared to answer questions about:

§     the company showcased at the beginning of each chapter

§     chapter materials, especially that contained in the review questions at the end of each chapter.

·         This class involves much learning-by-doing in class. Class attendance is a very important part of overall performance in this course. Absences will affect student grades in this class.

 In short:

(TENTATIVE SYLLABUS )  

 CIS 355.001 Introduction to E-BUSINESS  Spring 2008 TR { 3:00-4:15}  OC 2005

Dr. Abbas Foroughi - Office: OC3018 Office Phone: 465-1667  

Office Hours: TR  (2:00- 3:00pm) – T (4:15 -5:00) - R (4:15 - 6:00 p.m.)  or by appointment

 (Note: When you send me an email message, please always begin the “Subject” of your message with “CIS255” )

http://training.cit.nih.gov/notes/636/636FrontPage.htm

http://www.w3.org/MarkUp/Guide/

Above schedule is subject to change. Students are expected to read all materials in advance of the lecture and be prepared to discuss and answer/ask questions. Students should plan on reading 1 chapter ahead.

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