USI: College of Business-MKTG

ACCT
ASBE
BLAW
CIS
CS
DSCI
ECON
FIN
MKTG
MNGT

Following certain course descriptions are the designations: F, Sp, Su. These indicate the semesters fall, spring, summer in which the course is normally offered and are intended as an aid to students planning their programs of study.

MKTG 201: Introduction to Marketing (3) An introductory course designed to apply the marketing process to the specific interests of associate degree candidates and non-business majors. Emphasis upon retailing, personal selling, advertising, and marketing strategy. (Not open to College of Business majors in baccalaureate programs.) Prereq: PSY 201 and sophomore standing. F, Sp

MKTG 305: Principles of Marketing (3) A general survey of the entire field of marketing. Attention is given to the management of the marketing efforts of the individual firm. Emphasis is on the role of the marketing environment, understanding markets and customers, and decision-making regarding products, pricing, distribution, and promotion. Prereq: ACCT 201 and 202*, ECON 208 and 209*, PSY 201, and junior standing. (Courses marked * may be taken concurrently with MKTG 305.) F, Sp, Su

MKTG 313: Services Marketing (3) Emphasis is placed on the role of services in today’s economy. The differences in marketing goods and the marketing of services is stressed. Strategy development for a wide variety of services including financial, medical, and entertainment is highlighted. Prereq: MKTG 201 or MKTG 305. F

MKTG 332: Consumer Behavior (3) An interdisciplinary approach to the analysis and interpretation of consumer buying habits and motives, and the resultant purchase of goods and services. The purchaser’s psychological, economic, and sociocultural actions and reactions are stressed. Prereq: MKTG 201 or MKTG 305. Sp

MKTG 334: Promotional Strategy (3) An examination of the promotional techniques available to marketing management. Emphasis is given to market analysis and to the communication process providing the means by which products can be effectively promoted. The specific tools of personal selling, advertising, sales promotion, and publicity are examined as components of overall marketing strategy. Prereq: MKTG 201 or MKTG 305. F

MKTG 342: Business and Industrial Marketing (3) An examination of the marketing function within organizations marketing goods and/or services to other organizations (rather than final consumers). Major emphasis on business buyer behavior and the business marketing environment as key factors shaping business marketing strategy development, planning, implementation, and control. Prereq: MKTG 201 or MKTG 305. Sp

MKTG 343: Marketing of Leisure and Tourism (3) (changed to MKTG 443)

MKTG 344: Professional Selling and Sales Management (3) Study of the sales function in a marketing organization, development of techniques for making an effective sales presentation, and developing and maintaining account relationships. The course also will review major sales management functions including organization, allocation, recruitment, selection, training, motivation, compensation, and sales force evaluation and control. Prereq: MKTG 201 or MKTG 305. Sp

MKTG 355: Interactive Marketing (3) (Removed)

MKTG 443 Tourism and Leisure Marketing (3) The application of marketing theories and practices to the leisure and tourism industries. Emphasis will be placed on the psychology of leisure pursuits and tourism. Discussions will include, but not be limited to sports marketing, the marketing of destinations/events, and travel psychology. Prereq: MKTG 305 or 201 AND MKTG 313 or 332.

MKTG 438: Marketing Research (3) The systematic, objective, and exhaustive search for and analysis of data relevant to problems in the field of marketing. Attention is given to marketing research procedures such as project design, sampling, data collection, data analysis, and reporting. Management’s treatment of and reliance upon this important marketing tool are considered. Prereq: ECON 265, MKTG 305 and senior standing. F

MKTG 444 Sales Management (3) The course is designed to help students prepare to face the changing sales environment of many organizations, brought by fierce global competition. Students are introduced to sales management concepts, terms, and the management of field sales force. The course will highlight the broad domain of sales management, skills to handle increasing demands of buyers, and career opportunities in sales management. The course will provide students with an appreciation of the ethical issues involved with sales management. Prereq: MKTG 201 or MKTG 305. Sp

MKTG 447: Retailing Policy and Management (3) Policies, practices, and problems of efficiently operated retail stores, including the study of such areas as store location, layout, organizations, merchandise planning and control, pricing, buying, and sales promotion. Prereq: MKTG 201 or MKTG 305. F

MKTG 448: Marketing Management (3) Application of problem-solving in the area of marketing management, emphasizing planning the marketing effort, management of the marketing organization, and control of marketing operations. Prereq: completion of at least nine hours in marketing and senior standing. Sp

MKTG 461: Seminar in Integrated Marketing Communications (3) Approaching organizations’ communication issues through the integration of advertising, marketing, and public relations strategies and techniques. Team project required. Cross-listed as PRL 461 and ADV 441. Prereq: senior standing and six hours from ADV 241 or PRL 261 and MKTG 201 or 305. Sp

MKTG 471: International Marketing (3) The whole of enterprise, comparative marketing, and transport institutions and systems in selected foreign countries and the United States. The managerial and operational problems of world enterprise, with emphasis on the role of ethnic and cultural differences in influencing marketing strategy. Case studies will be used. Prereq: MKTG 201 or MKTG 305. F

MKTG 475: Seminar in Contemporary Marketing Problems (3) Individual investigation of selected marketing problems of contemporary significance will be analyzed and related to assigned readings and current periodical literature. Case studies and field trips also will be used to acquaint the student with actual practices currently employed in marketing. Prereq: MKTG 305. Sp

MKTG 490: Individual Study in Marketing (1-3) Repeatable for up to six hours. Research and reading in the student’s major area of interest. May be taken on an arranged basis upon approval of the Department Chair and the instructor. Prereq: Approval of the College of Business dean and the instructor.