University of Southern Indiana

Faculty Research

Kevin Celuch
Dr. Kevin Celuch
Professor of Marketing
Blair Chair of Business Science
Contact: 812-461-5297
Business and Engineering Center 3010
Email:
Website

Published Articles in Refereed Journals

Celuch, K. G., Bantham, J. H., & Kasouf, C. J. (2012). Change as a Moderator of Inter-Firm Communication and Conflict Management in Relationship Continuity. Journal of Consumer Satisfaction, Dissatisfaction and Complaining Behavior, 25, 46-62.

Walz, A. M., Celuch, K. G., & Robinson, N. M. (2012). I Will Have No Other! - The Role of
Communication and Trust in Driving Exclusive Behavior. Journal of Consumer Satisfaction, Dissatisfaction and Complaining Behavior, 25, 80-95.

Celuch, K. & Dill, A. (2011). A Refinement and Extension of the Theory of Reasoned Action in Ethical Decision Contexts: The Role of Normative Influence and Ethical Judgment. Journal of Education for Business, 86 (4), 201-207.

Celuch, K., Bantham, J., & Kasouf, C. (2011). The Role of Trust in Buyer-Seller Conflict
Management. Journal of Business Research, 64, 1082-1088.

Celuch, K. G., Walz, A. M., Saxby, C., & Ehlen, C. (2011). Understanding SME Intention to Use the Internet for Managing Supplier Information. New England Journal of Entrepreneurship, 14 (1), 9-21.

Celuch, K., Kozlenkova, I., & Black, G. (2010). An Exploration of Self-Efficacy as a Mediator of Skill Beliefs and Student Self Identity as a Critical Thinker. Marketing Education Review, 20, 257-266.

Walz, A. M. & Celuch, K. G. (2010). The Effect of Retailer Communication on Customer Advocacy: The Moderating Role of Trust. Journal of Consumer Satisfaction, Dissatisfaction and Complaining Behavior, 23, 95-110.

IC:Proceedings-Refereed (Full Paper)

Celuch, K. G., Robinson, N. M., & Walz, A. M. (2011). In Search of the Gift of Feedback: The Moderating Role of Trust on Retailer-Customer Communication. American Marketing Association Educators' Proceedings, 22, 494-501.

IC:Proceedings-Refereed

Full Paper
Celuch, K. G., Robinson, N. M., & Walz, A. M. (2011). In Search of the Gift of Feedback: The Moderating Role of Trust on Retailer-Customer Communication. American Marketing Association Educators' Proceedings, 22, 494-501.


Sang Choe
Dr. Sang Choe
Professor of Marketing
Contact: 812-464-1822
Business and Engineering Center 2059
Email:
Website

Published Articles in Refereed Journals

Choe, S. T. & Cho, H. J. (2013). Patterns of Adjustment in Shopping and Food Consumption of North Korean Defectors (Saeteomins) in South Korea from Extreme Poverty to Affluent Society. Journal of Business and Economics, 4 (7), 549-560.

Choe, S. T. & Orr, P. E. (2011). Developing an International Marketing Plan with Online Resources: A student Project. Global Education Journal, 2011 (3), 95-106.

Cho, H. J. & Choe, S. T. (2010). Patterns of Consumer Adjustment in Shopping Outlet Selection from Extreme Poverty to Affluent Society: A Case of North Korean Defectors (Saeteomins) in South Korea. Journal of Business, XVIII, 4-13.

IC:Proceedings-Refereed (Full Paper)

Choe, S. T. & Cho, H. J. (2012). Adjustment Patterns in Food Consumption: From Extreme Poverty to Affluent Society:. Global Awareness Society.

Choe, S. T. & Orr, P. E. (2011). Developing International Marketing Plan with Online
Resources. Atlantic Marketing Association 16th Annual Conference.

IC:Proceedings-Refereed

Full Paper
Choe, S. T. & Cho, H. J. (2012). Adjustment Patterns in Food Consumption: From Extreme Poverty to Affluent Society:. Global Awareness Society.

Choe, S. T. & Orr, P. E. (2011). Developing International Marketing Plan with Online
Resources. Atlantic Marketing Association 16th Annual Conference.

Abstract Only
Choe, S. T. & Cho, H. J. (2012). Adjustment Patterns in Food Consumption From Extreme Poverty to Affluent Society: A Case of North Korean Defectors (Saeteomins) in South Korea. Global Awareness Society.


Chad Milewicz
Dr. Chad Milewicz
Associate Professor of Marketing
Contact: 812-464-1937
Business and Engineering Center 2043
Email:
Website

Published Articles in Refereed Journals

Milewicz, C., Mujumdar, S., & Khayum, M. (2012). A Qualitative Examination of University 'Engagement' through the Lens of Business Executives. Online Journal of New Horizons in Education, The, 2 (3), 1-6.

Milewicz, C. (2011). The Commission Game: An Ethics Exercise for Professional Selling
Contexts. Marketing Education Review, 22, 10.

IC:Proceedings-Refereed (Full Paper)

Milewicz, C., Mitchell, Z., & Hall, K. (2011). Ideation Competition: Creating Linkages Between Business and Engineering. American Society for Engineering Education.

IC:Proceedings-Refereed

Full Paper
Milewicz, C., Mitchell, Z., & Hall, K. (2011). Ideation Competition: Creating Linkages Between Business and Engineering. American Society for Engineering Education.

Abstract Only
Milewicz, C., Arnold, M. J., Reynolds, K., & Baker, T. (2010). The Moderating Role of Goal
Orientation on the Satisfaction - Willingness to Pay Relationship. AMA Summer Marketing Educators' Conference.

Milewicz, C., Mujumdar, S., & Khayum, M. (2010). A Qualitative Examination of University 'Engagement' through the Lens of Business Executives. Marketing Management Association Conference.


Carl Saxby
Dr. Carl Saxby
Associate Professor of Marketing
Contact: 812-464-1806
Business and Engineering Center 3004
Email:
Website

Published Articles in Refereed Journals

Celuch, K., Waltz, A., Saxby, C., & Ehlen, C. (2011). Understanding SME Intention to Use the Internet for Managing Supplier Information. New England Journal of Entrepreneurship, 14 (1), 9-21.

Journal Publications: Celuch, Kevin, Bryan Bourdeau, Carl Saxby, & Craig Ehlen (2014), “SME Internet Use: The Moderating Role of Normative Influence”, Journal of Small Business Strategy, Vol. 24 (06), 69-90.

Celuch, Kevin & Saxby, Carl (2013), “Counterfactual Thinking and Ethical Decision Making: A New Approach to an Old Problem for Marketing Education”, Journal of Marketing Education, XX (X), 1-13.

Milewicz, Chad & Carl Saxby (2013), “Leaders' Social Media Usage Intentions for In-bound Customer Communications”,  Management Research Review, 36 (09), 849-867. NOTE- this article was featured in “Emerald Management First” digest.

Celuch, Kevin., Waltz, Anna., Saxby, Carl., & Ehlen, Craig, (2011), “Understanding SME Intention to Use the Internet for Managing Supplier Information”,  New England Journal of Entrepreneurship, 14 (1), 9-21. 

Johansen, Jane, Saxby, Carl, & Bizal, Nancy, (2008), “A Survey of Employment Correspondence Preferences: The Employers' View of Effectiveness”,  Pratibimba, the Journal of Institute of Management and Information Science, 8 (2), 29-35. 

Celuch, Kevin, Anna M. Green, Carl Saxby, and Craig Ehlen, (2007) “Market Orientation and Internet-Related Cognitions: Inside the Minds of Small Business Managers,” Journal of Marketing Management, , 23 (3-4), 227-242.

Saxby, Carl L., Craig R. Ehlen, and Timothy R. Koski, (2004), “Service Quality in Accounting Firms: The Relationship of Service Quality to Client Satisfaction and Firm/Client Conflict, Journal of Business and Economics Research, Volume 2, Number 11 (November 2004), 75-87.

Koski, Timothy R., Craig R. Ehlen, and Carl L. Saxby, (2004), “The Impact of Communication on the Accounting Firm/Client Relationship,” Applied Business Research Journal, Volume 20, Number 3 (Summer 2004), 81-91.

Carl L. Saxby, Craig R. Ehlen, and Timothy R Koski, (2003), “The Relationship Of Service Quality To Client Satisfaction in an Accounting Firm Setting,” International Business and Economics Research Journal Volume 2, Number 3 (March 2003), 55-63.

Saxby, Carl L., Kevin R. Parker, Philip S. Nitse, Paul L. Dishman, (2002), “Environmental Scanning and Organizational Culture,” Marketing Intelligence and Planning, Volume 20, Number 1, 28-34.

Saxby, Carl L., Craig R. Ehlen, and Timothy R. Koski (2002), “Communication Between An Accounting Firm and Its Clients:  What Do Clients Prefer?,” Journal of Accounting and Finance Research, Volume 10, Number 3, (Summer II), 61-66.

Jermakowicz, Eva, Jane Thompson-Johansen, Carl L. Saxby, and Daniel Wade (2002), “Accounting Practitioners’ Opinions on the Composition of 150-Hour Accounting Programs,” Journal of Accounting and Finance Research, Volume 10, Number 2, (Summer), 39-44.

Koski, Timothy, Carl L. Saxby, and Craig Ehlen (2001), “The Influence of Global Framing on Tax Reporting Aggressiveness of Non-Professional Taxpayers,” Journal of Accounting and Finance Research, Volume 9, Number 1, (Spring), 27-34.

Ehlen, Craig, Timothy Koski, and Carl L. Saxby (2000), “Consumer Attitudes Regarding Income Tax Services,” Journal of Accounting and Finance Research, Volume 8, Number 9, (Summer), 1-5.

Saxby, Carl L., Philip S. Nitse, and Paul Dishman (2000), “Managers’ Mental Categorizations of Competitors,” Competitive Intelligence Review, Volume 11, Number 2 (Second Quarter), 31-38.

Saxby, Carl L., Peter K. Tat and Jane Thompson Johansen (2000), “Measuring Consumer Perceptions of Procedural Justice in a Complaint Context,” The Journal of Consumer Affairs, Volume 34, Number 2 (Winter 2000), 204-216.

Saxby, Carl L., Richard C. Peterson and C. L. Abercrombie (1995), "Selecting Marketing Strategy Through Environmental Analysis," The Journal of Marketing Management, Volume 5, Number 1, 16-20.

Conference Proceedings

Milewicz, Chad and Carl Saxby (2014), Social Media’s Value in Public Sector Branding: Empirical Evidence in a Political Marketing Context, Decision Science Institute.

Saxby, C., Celuch, k., & Waltz, A. (2014), How Employee Trustworthy Behaviors Interact to Emotionally Bond Service Customers, Consumer Satisfaction, Dissatisfaction and Complaining Behavior Conference.

Johanson, Jane, Saxby, Carl, & Bizal, Nancy (2009), The Changing Scene in Talent Search, ABC International Convention, Portsmouth, Virginia.

Celuch, Kevin G., Anna M. Green, Carl L. Saxby, and Craig R. Ehlen (2005).  “Market orientation and Internet-related cognitions:  Inside the minds of small business managers.”  2005 Summer American Marketing Association Educators’ Conference, San Francisco, California.

Saxby, Carl L., Craig R. Ehlen, and Timothy R. Koski (2003), “The Relationship of Service Quality to Client Satisfaction in an Accounting Firm Setting”  Proceedings of the American Academy of Accounting and Finance, Collected Papers and Abstracts of the American Academy of Accounting and Finance.

Saxby, Carl L., Craig R. Ehlen, and Timothy R. Koski (2002), “Communication Between An Accounting Firm and Its Clients:  What Do Clients Prefer?”  Proceedings of the American Academy of Accounting and Finance, Collected Papers and Abstracts of the American Academy of Accounting and Finance.

Ehlen, Craig, Timothy Koski, and Carl L. Saxby (2001), “The Influence of Global Framing on the Tax Reporting Aggressiveness of Nonprofessional Taxpayers and Professional Tax Return Preparers,” Proceedings of the American Academy of Accounting and Finance, Collected Papers and Abstracts of the American Academy of Accounting and Finance.

Ehlen, Craig, Timothy Koski, and Carl L. Saxby (2000), “Consumer Attitudes Regarding Income Tax Preparers,” Proceedings of the American Academy of Accounting and Finance, Collected Papers and Abstracts of the American Academy of Accounting and Finance, John W. Gill, editor, 107.

Saxby, Carl L. and Jane Johanson (1999), “Measuring TQM Effectiveness:  A Non-economic Approach,” Marketing Management Association 1999 Proceedings, Dale L. Varble, Robert Green, and Gene Wunder Editors, 193.

Johansen, Jane Thompson and Carl Saxby (1998), “The International Network in the Business Communications Classroom,” Proceedings of the 1998 Delta Pi Epsilon National Conference, 287.

Saxby, Carl L., Robert P. Bush, Dan L. Sherrell, and Alan J. Bush (1998), "Evaluating TQM Effectiveness in Marketing Management Decision Making," American Society of Business and Behavioral Sciences.

Saxby, Carl L. and Reagan McLaurin (1998), "A Framework for Assessing Congruence Between Organizational Culture, Environmental Scanning, and Generic Strategy," Proceedings of the Academy of Strategic and Organizational Leadership, Jo Ann and Jim Carland, Co-Editors, 103.

Saxby, Carl L. and Reagan McLaurin (1998), "Procedural Justice and Its Relationship to Consumer Complaint Behavior," Proceedings of the Academy for Studies in Business Law, Jo Ann and Jim Carland, Co-Editors, 12.

Loe, Terry W., Bryan A. Lukas, Dennis L. Pedrick, and Carl L. Saxby (1995), "Measuring Service Quality in the Airline Catering Services Industry Using Transformation of Data," Marketing Theory and Applications, Vol. 6, David W. Stewart and Naufel J. Vilcassim, editors, 344-345.

Saxby, Carl L., Dennis L. Pedrick, and Patrick L. Schul (1995), "Outcomes of Perceived Opportunistic Behavior: Conceptual Framework and Behavior, "Enhancing Knowledge Development in Marketing Vol. 6, Barbara B. Stern and George M. Zinkman, editors, 230.

Saxby, Carl L., Richard C. Peterson and C. L. Abercrombie (1995), "Selecting Marketing Strategy Through Environmental Analysis," Midwest Marketing Association 1995 Proceedings, E. Wayne Chandler and Michael d’Amico, editors, 47-51.  Best Paper Award at Midwest Marketing Conference

Saxby, Carl L. (1994), "Sales Managers' Mental Models and Competitor Definitions," in Marketing: Advances in Theory and Thought, Brian T. Engelland and Alan J. Bush, editors, 547-550.

Saxby, Carl L. (1994), "An Exploration of Procedural Justice in Consumer Complaint Behavior," in Enhancing Knowledge Development in Marketing, Vol. 5, Ravi Anchrol and Andrew Mitchell, editors, 304-306.

Saxby, Carl L. and Marya J. Pucely (1994), "Organizational Culture: Implications for Environmental Scanning and Generic Strategy," in Advances in Marketing, Daniel L. Sherrell, Daryl O. McKee and Robert P. Bush, editors, 107-113.

Textbooks

Luck, David J., Carl L. Saxby, and R. Edward Bashaw (1993), "Midway Airlines" in Strategic Marketing Management: Text and Cases, O.C. Ferrell, George H. Lucas, Jr., and David J. Luck, Cincinnati, OH: Southwestern Publishing Co., 361-366.

Invited Publications: Saxby, Carl L. (2008), “Barriers to Communication,” in Evansville Business Journal, June 2008.

Saxby, Carl l. (2008), “Analyze a Client and Communicate Better,” in University of Southern Indiana Magazine, Vol. 43, issue 3, May 2008.


Peggy Shields
Dr. Peggy Shields
Associate Professor of Marketing
Contact: 812-464-1974
Business and Engineering Center 2091
Email:
Website

IC:Proceedings-Refereed (Full Paper)

Shields, P. O. (2010). An Investigative Study of Impulsiveness and Other Factors in Today's Marketplace: Revisiting the Id? Atlantic Marketing Association.

Shields, P. O. (2010). Factors in the Learning Community: Faculty and Student
Perspectives. Atlantic Marketing Association.

Shields, P. O. (2010). Course Procedures for Enhancing Tolerance of Ambiguity and
Learning. Marketing Management Association.

IC:Proceedings-Refereed

Full Paper
Shields, P. O. (2010). An Investigative Study of Impulsiveness and Other Factors in Today's Marketplace: Revisiting the Id? Atlantic Marketing Association.

Shields, P. O. (2010). Factors in the Learning Community: Faculty and Student
Perspectives. Atlantic Marketing Association.

Shields, P. O. (2010). Course Procedures for Enhancing Tolerance of Ambiguity and
Learning. Marketing Management Association.

Abstract Only
Shields, P. O. & Elpers, K. M. (2011). Volunteering to Work with the Elderly: The Impact of Students' Perceptions. Atlantic Marketing Association, 2011, 44-46.

Shields, P. O. & Schibik, T. J. (2011). Using Reflexive Photography to Develop Marketing Students' Observation Skills. Atlantic Marketing Association, 2011, 22-24.

Shields, P. O. & Dierlam, J. (2011). Guidelines for an Emersive Application-Oriented Client-Based Comprehensive Marketing Plan Project (abstract). Atlantic Marketing Association, 2011, 16-17.

Shields, P. O. (2011). Bad Food or Bad Service at a Fast Food Restaurant and Resulting Behaviors and Emotions (abstract). Atlantic Marketing Association, 2011, 12-13.


Virginia Weiler
Ms. Virginia Weiler
Instructor in Marketing
Contact: 812-228-5057
Business and Engineering Center 2071
Email:
Website

IC:Proceedings-Refereed (Full Paper)

Weiler, V. (2011). e-Projects: Global Virtual Student Teams. Academy of Marketing Science.

IC:Proceedings-Refereed

Full Paper
Weiler, V. (2011). e-Projects: Global Virtual Student Teams. Academy of Marketing Science.

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