University of Southern Indiana

Program Objectives and Student Outcomes

Program Objective 1: Building competency in fundamental marketing content

Measurement Tools:

  • ETS – MFT (Business) – Marketing portion

Program Objective 2: Developing competency in the marketing planning process

Learning Outcomes:

  • Developing a marketing plan: Facility with this endeavor will include competency with market segmentation, positioning, marketing mix

Measurement Tools:

  • Final project

Course Coverage:

  • Marketing Management: MKTG 448

Program Objective 3: Critical thinking

Learning Outcomes:

  • use relevant information/evidence
  • consider relevant viewpoints
  • identify relevant assumptions
  • consider implications of alternative courses of action
  • develop clear logical conclusions from prior analysis
  • identify ethical issue(s)/problem(s)
  • incorporate evaluation of relevant stakeholders
  • evaluate implications of alternative courses of action
  • develop logical conclusions from prior analysis

Measurement Tools:

  • Class assignment

Course Coverage:

  • Principles of Marketing: MKTG 305
  • Sales Management: MKTG 444
  • Marketing Management: MKTG 448

Program Objective 4: Ethical decision making

Learning Outcomes:

  • identify ethical issue(s)/problem(s)
  • incorporate evaluation of relevant stakeholders
  • evaluate implications of alternative courses of action
  • develop logical conclusions from prior analysis

Measurement Tools:

  • Class assignment

Course Coverage:

  • Personal Selling: MKTG 344
  • Interactive Marketing: MKTG 355
  • Marketing Management: MKTG 448

Program Objective 5: Oral communication

Learning Outcomes:

  • use an effective opening statement/follow very clear organizational plan and reinforce it periodically
  • consider relevant viewpoints
  • include content clearly relevant to topic/purpose
  • consistently use appropriate voice, pace, eye contact
  • use standard English and appropriate vocabulary
  • use clear and effective summary, conclusion, and/or recommendation and closing statement

Measurement Tools:

  • Class assignments/project
  • Role-play assignments
  • Class project

Course Coverage:

  • Retail Policy and Management: MKTG 447
  • Personal Selling: MKTG 334
  • Marketing of Services: MKTG 313

Program Objective 6: Written communication

Learning Outcomes:

  • use clear statement of purpose
  • use clear organization and logic
  • use clear, accurate, and relevant information and concepts
  • use standard English and appropriate vocabulary
  • use clear and effective summary, conclusion, and/or recommendation and closing statement

Measurement Tools:

  • Class assignments

Course Coverage:

  • Principles of Marketing: MKTG 305
  • Introduction to Marketing: MKTG 201

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