Romain College of Business


Strategic Plan Home


Related College Links

Strengths, Weaknesses, Opportunities, and Threats

The first step in the strategic planning process was to conduct an assessment of the strengths, weaknesses, opportunities, and threats (SWOT) that could affect the Romain College of Business. The following section addresses the findings of that assessment.


  • AACSB accreditation
  • Supportive community – small committed alumni base and strong community networks
  • Value ($) business education in the region
  • State-of-the-art facility – technology in the classroom; student spaces for collaboration
  • Supportive environment for experimenting – innovative teaching methods and continuous efforts with integrating learning assessment
  • Range of experiential opportunities


  • Limited discretionary endowments
  • Relatively small/young alumni base
  • Limited systematic internships across all programs
  • Limited focus on marketing accomplishments and excellence
  • Lack of adequate freshman experience for all students – particularly with regard to introduction of entrepreneurial thinking and critical thinking


  • Improved quality characteristics of student body
  • Continuous improvement focus
  • Distinct niche development from existing strengths in teaching, research, and service
  • Growth of small business in the University’s service area (opportunity to interface)
  • Synergy from partnering with other USI programs (e.g. engineering) and business
  • Increased marketing of the College’s accomplishments and impact
  • Potential for leadership roles in the region – though leadership with regard to innovation and entrepreneurship, expertise utilization, intellectual capital, and networks of the College


  • Downward trend in credit hours and number of students
  • State budget limitations
  • Competition from other schools, businesses, on-line programs
  • Future faculty turnover (e.g. retirements) and shortages
  • Potential tuition increases
  • Decreasing tuition support by firms for students in Master’s Program
  • Technology changing how learning occurs faster than capacity to respond
  • Increased external involvement with educational standards