University of Southern Indiana

Service Learning

Come Out and Volunteer for the American Red Cross!
USI Master of Health Administration Program
April 11, 2018


Service Learning Through Collaboration
USI Master of Health Administration and the American Red Cross
Dr. Jennifer Williams

The American Red Cross is excited to partner with the University of Southern Indiana Master of Health Administration Program. This service-learning engagement will focus on the concepts of marketing and competitive strategies, forecasting service demand and analyzing the competitive environment using market research, advertising, and public relations data, all of which aligns with the MHA 625 Strategic Planning Course.  

This service-learning engagement will be led by Dr. Jennifer Williams, an Assistant Professor at the University of Southern Indiana. With over two decades of experience in both healthcare and the related field of market access, she possesses key insight into every step of the healthcare product manufacturing process, from the initial conceptualization of ideas to the point at which the product meets the populace via commercialization. 

Service-learning is an educational approach that combines scholarly objectives with community service for the purpose of providing a pragmatic and progressive learning experience that meets the needs of both the students involved and the society in which they live. It functions by placing students into service projects, wherein they apply classroom methodology for local agencies whose purpose is to effect positive change in the community. The National Youth Leadership Council defines service-learning as "a philosophy, pedagogy, and model for community development that is used as an instructional strategy to meet learning goals and/or content standards.”

It will fall upon the graduate students to provide support and guidance in furthering the Mission and the Vision of the American Red Cross through their service-learning donation. More importantly. this project will offer unique opportunities for students to learn through direct experience, and, in this way, to create a link between their academic studies and the world at large.

The class will find creative ways to increase the visibility of the American Red Cross. This will be accomplished by using marketing techniques, communications channels, and outreach efforts to educate the community about who we are, what we do, and, perhaps most importantly, how we can inspire a “call to action” for individuals and groups to offer their time as future volunteers of the American Red Cross.

All of the aforementioned is implemented with the intent of augmenting the American Red Cross recruitment efforts, and as motivation to participants to load their volunteer hours. The students will find ways to positively impact the Net Promoter Score (NPS): the industry standard for measuring the willingness of individuals to recommend an organization as a place to volunteer. This score is used as a proxy for gauging the overall level of satisfaction with which volunteers come away from the organization. This factor is then connected with how likely they would be to recommend the organization to others in the community.

Check out this VoiceThread presentation by MHA 625 on the American Red Cross:


Celebrating the Spirit of Leadership
March 23, 2018

Just a few weeks remain in our semester, but that doesn't mean we are done highlighting our amazing students!  Today our student spotlight falls on Ru Jia, a student in the Master of Health Administration program that has done some excellent work in her time at the University of Southern Indiana.  Everyone from the MHA program would like to thank Ru for her dedication to the program and wish her luck in future endeavors.


MHA students impacting American Red Cross through service learning
March 15, 2018 | University Communications

Graduate students in the Masters of Health Administration program are partnering with the Indiana Region Southern Chapter of the American Red Cross for a service-learning project to increase marketing and competitive strategies within the organization. The goal is to give guidance in furthering the mission and vision of the American Red Cross through the donation of service learning time.

The students involved with the project are working on three potential areas tied to the Red Cross's strategic plan. This includes working on finding a creative way to increase the Net Promoters Score, which is the industry standard for measuring the willingness of individuals to recommend an organization as a place to volunteer. The Red Cross uses this score to measure individual's overall satisfaction with the organization and how they would recommend it.

The graduate students will also be constructing a way to increase the visibility of recruitment efforts in Gibson and Knox Counties, and inspire a "call to action" for individual groups to volunteer with the American Red Cross. The Red Cross has an immense amount of work to do, but not enough people to help.

Lastly, students will be helping construct a plan to motivate volunteers to load their volunteer hours. The Red Cross is analyzed by the number of volunteer hours it acquires, and those statistics are used to share with donors and to determine the effect the organization is having in the community.

Dr. Jennifer Williams, USI assistant professor in health administration, has taken a special interest in this service-learning project, as well as her students. During her two decades of vast experience working in health care, market access and hiring prospective employees, she felt that there was a key aspect missing in the portfolios of applicants. Her goal is to have each student leave her class with a well-rounded portfolio filled with substance and experience.

Service learning is an opportunity for students to learn through direct experience and find a connection between their academic studies and the world at large. Williams has gone above and beyond to further her student's education and continues to show them support through the online "Celebrating the Spirit of Leadership" feature on MHA Today.

By the end of the project, students will have compiled a complete dossier for the Red Cross that includes marketing and competitive strategies, analysis of the competitive environment using market research, advertising, and public relations data.

Story written by Alex Tenbarge, University Communications intern


Celebrating the Spirit of Leadership
March 16, 2018

Fresh from spring break, the USI Master of Health Administration class continues to roll on in our recognition of outstanding MHA students.  This week we are happy to spotlight Rebecca Lucas and Katie Robinson, two MHA 4+1 students that do a great job of helping lead this cohort forward in the aim to better healthcare as a whole.  We thank Katie and Rebecca for all the fine work they do for the USI Master of Health Administration program and you should do the same!


Celebrating the Spirit of Leadership
February 9, 2018

We continue to roll right along with week three of leadership recognition!  As our third feature in the "Celebrating the Spirit of Leadership" series, it is time to feature Kody Russelburg!  Accompanying Kody in his spotlight picture is Carlos Caballero-Ramirez, becoming the first back-to-back feature in the "Spirit of Leadership" series.  Thank you to Kody for his contributions to the USI Master of Health Administration program and his cooperation.


Celebrating the Spirit of Leadership
February 2, 2018

Continuing with the USI Master of Health Administration's "Celebrating the Spirit of Leadership" series, we would like to feature Carlos Caballero-Ramirez!  Carlos is an outstanding and outgoing MHA student that we are very proud to have in the program.  The USI Master of Health Administration program would like to thank him for his efforts and wish him the best of luck and success moving forward!

Carlos Caballero-Ramirez

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