Advertising students develop professional advertising and networking skills
while seeking a bachelor degree in Communications.
"To accomplish these goals, students are encouraged to study
advertising theory in the classroom before practicing the techniques
and skills required of the profession through internships in the industry,"
said Robert Jeffers, coordinator of the advertising program.
Link to additional advertising information.
At USI, we are dedicated to providing students with the knowledge
and skills required in the practice of public relations. Here, you
will find a program of study which will help prepare you for a public relations
career in the 21st century. Our curriculum begins with a strong liberal arts
foundation upon which a concentration of public relations and other appropriate
communications courses is added. You will be encouraged to take additional
courses in communication studies, social sciences,
management, and marketing to provide depth to your career preparation. Our
goal is to provide you with the technical skills necessary to enter
the public relations field along with the knowledge necessary to advance
in your career.
Link to additional public relations information.
Marcus Clark, left, gives a monetary award to advertising and
marketing student Jihan Rachel E. Lee during the College of Liberal
Arts Honors Program. Clark, who graduated in December 2006 with a double
major in advertising and RTV, is employed as an account
coordinator at Young and Rubicam in Dearborn, Michigan.
Advertising/Public Relations Coordinator
Robert E. West, Ph.D.