University of Southern Indiana

Departmental Learning Outcomes

Learning Outcomes for Mass Communications Majors: 

(Journalism, Public Relations/Advertising, and Radio/Television Programs)


At the completion of their degree program students enrolled in one of the mass communication majors will be able to:

Learning Outcome #1: Understand and apply the principles and laws of freedom of speech and press and demonstrate an understanding of regulations pertaining to their chosen mass communication field.

Learning Outcome #2: Demonstrate an understanding of the history of their chosen mass communication field. 

Learning Outcome #3: Demonstrate an understanding of gender, race, ethnicity, sexual orientation and, as appropriate, other forms of diversity in domestic and global society.  

Learning Outcome #4: Interpret research and evaluate information by methods appropriate to the communication professions.

Learning Outcome #5: Demonstrate creativity, clear/correct writing, and an understanding of the terms and concepts appropriate for the communications professions.


Learning Outcomes for Communication Studies Majors

Learning Outcome #1: Develop abilities to think critically and creatively 

  • Gather information and report evidence
  • Identify multiple perspectives
  • Locate assumptions for those perspectives
  • Explain implications and consequences of action and communication
  • Make correlations between data
  • Make thoughtful decisions
  • Develop innovative approaches and solutions to tasks
  • Develop ability to apply theories in specific situations
  • Understand the role of both concrete and abstract ideas when completing task and developing vision

Learning Outcome #2: Communicate competently in a variety of contexts

  • Understand and utilize sound rhetorical structure, including effective use of evidence and logic
  • Demonstrate oral delivery competency
  • Utilize context/audience analysis tools and strategies to create context/audience-appropriate rhetoric
  • Design and deliver effective visual supports
  • Effectively manage preparation and presentation delivery time
  • Demonstrate proficiency in scholarly research and writing, including the use of appropriate citations, the avoidance of plagiarism, and use of an organizing principle

Learning Outcome #3: Understand the role of ethics in communication processes and practices

  • Understand the role of ethics in communication
  • Make ethical choices and communicating reasons for those choices 
  • Create ethical messages using appropriate communication channels
  • Understand the NCA Code of Ethics and impact for communication research
  • Respect the need for rhetorical sensitivity as it pertains to language message creation

Learning Outcome #4: Work effectively in teams

  • Apply relational skills learned during "in class" small group discussions to real life situations
  • Develop creative processes and outcomes within groups
  • Develop effective conflict-resolution behaviors
  • Understand the appropriate communication within different types of groups (i.e., SDWT vs counseling)
  • Use evidence within the group decision-making process

Learning Outcome #5: To develop skilled and aware local, national, and global citizens

  • Apply theory and skills learned in classroom to "real" situations
  • Understand relationships between power, culture, and communication
  • Understand economic, social, cultural, and professional impact of the communication
  • Use course content to become engaged citizens who can assist the community in meeting its needs
  • Define diversity and multiculturalism and understand its importance to communication

Learning Outcomes for the Master of Arts in Communication

Graduates from the Master of Arts in Communication program should know or be able to demonstrate the following student learning outcomes:

Learning Outcome #1: Knowledge of communication processes.

Learning Outcome #2: Knowledge of communication theories.

Learning Outcome #3: Knowledge of communication research methodologies.

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