University of Southern Indiana
Public relations students

Public Relations and Advertising

Whether it’s tracking the latest trends on social media or creating a campaign to launch a brands newest product, the Public Relations and Advertising (PRA) major at USI prepares students to enter a fast-paced work environment full of opportunities. Students majoring in PRA may choose to emphasize in Public Relations or Advertising.

The PRA program educates students in public relations, advertising, communications, creative thinking, and critical skills such as:

  • Brand Development
  • Social Media
  • Internal and External Communications
  • Special Events and Promotions
  • Media Relations
  • Environmental Design
  • Crisis Planning
  • Reputation Management

Graduates of this program work for agencies, corporations, firms, non-profit organizations, and many more. Alumni obtained jobs corresponding to PRA relating but not limited to: Public Relations Mangers, Media Consultants, Communication Managers, Copywriters, Account Executives, Social Media Consultants, Digital Content Producers, Internal Communications Coordinators, Project Specialists, Promotions and Events Management.

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