Each spring semester, USI's College of Liberal Arts, Communications Department and the Scripps Howard Center for Media Studies present a symposium on the impact of social media on communications.
2017 Communications Symposium
Creating Successful Social Media Strategies: Listen Before You Post
7 p.m., Thursday, February 23, 2017
Conference Center (Rooms 2217-220), University Center West
University of Southern Indiana Campus
Jason Lederman, social media editor and associate producer for Popular Science
Jason Lederman is an associate producer at Popular Science and created the role of social media editor for the magazine. From September 2015 to February 2017, he was tasked with developing and implementing social media strategies for the 145-year-old brand and grew its combined audience to 12 million people, doubling its Twitter followers to over one million, tripling its Instagram following to over 21,000 and surpassing the 3 million likes threshold on Facebook. He created editorial partnerships with Albert Einstein (Greenlight Rights) and Food Network star Alton Brown, has written more than 120 articles and has produced more than 180 videos for Popular Science. You can find Jason Lederman on Facebook, Twitter and Instagram.