Business and Management

Marketing and Advertising

► Ad*Access Project (CFR) - Contains images for over 7,000 advertisements printed in U.S. and Canadian newspapers and magazines between 1911 and 1955. Five subject areas: Radio, Television, Transportation, Beauty and Hygiene, and World War II. Rare Book, Manuscript, and Special Collections Library, Duke University.

► Ads.com

► Adcritic.com (database of commercials)

► Advertising Age - The Web site of a leading trade magazine in advertising and marketing, including daily top stories, news and features, special reports, e.g. top 200 brands, 100 leading national advertisers, history of TV advertising, etc.

► Advertising World(University of Texas at Austin) - Contains a multitude of links to resources for advertising and marketing. Comprehensive coverage with a simple and well organized subject index.

► CLIO Awards (awards in advertising)

► The traces of advertising giants (University of Texas at Austin)

► Asian Sources On Line- Useful for looking up product and company information. Users can search over 35,000 products, across 2,068 categories from 29 countries. Product specifications and image, and information of the suppliers and links to their pages are also provided.

► Consumer Information Center Provides full text versions of U.S. federal consumer publications on subjects such as cars, children, employment, health, etc. Also includes Consumer's Resource Handbook.

► Direct Marketing Association - The Direct Marketing Association (The DMA) is the oldest and largest trade association for users and suppliers in the direct, database and interactive marketing fields. See this site for current information relevant to the profession, including major events and a member directory.

► Europages - A multilingual Web server providing information on 150,000 companies selected from 25 European countries. Extensive coverage on international and European business information as well as market analysis.

► International Business Resources on the WWW - Site maintained by Michigan State University. Provides links to international trade information, business resources and publications, regional and country specific information, market potential indicators.

► Marketing Research Association - MRA is dedicated to advancing the practical application, use and understanding of the opinion and marketing research profession.

► Publications of the AMA - Access publications of the American Marketing Association by registering at no cost. 

► The Roper Center - The Roper Center is building a comprehensive research facility to ensure that the views of the public are recorded properly. The Center brings individual surveys together enabling any researcher to better grasp what public opinion is. Through the maintenance of the world's largest archive of survey data, and through its programs of publication, presentation and advanced research, the Roper Center strives to improve the practice of survey research and the use of survey data in the United States and abroad.

► U.S. Census Bureau - Includes a collection of statistics (over 1400 tables and graphs) on social, economic and international subjects. Provides current demographic information at the federal, state and local level.

History of Advertising

► 19th Century Advertising(Harper’s Weekly)

► The emergence of advertising in America:1850-1920

► Abbott Wools’ Market Segment Resources

► Interbrand

► ThomasRegister(for product, company, and brand information)

Marketing Plans

► Business Planning Made Easy

► Small Business Marketing: How to develop a marketing plan.

► Writing a Marketing Plan and Sample Marketing Plans