A series of eight social media courses will be offered this semester through USI’s Department of Continuing Education. The noncredit courses will cover Wordpress, Prezi, HootSuite, iPhones and iPads, LinkedIn, Pinterest, production tools, and Tumblr. Two workshops, “Build and Brand your Business Using Social Media” and “Social Media Business Policies and Implementation,” will also be offered.
Dana Nelson, social strategist at OutCloud, will instruct each course and workshop. Nelson is also the co-chair and founding member of the Evansville Social Media Club, founding member of the National Media Social Club, co-chair and founding member of Evansville Girl Geek Dinners, and serves on the board of advisors of the National Social Media Club Education Connection.
Courses will meet at USI or Innovation Pointe located at 318 Main Street in downtown Evansville.
The series includes:
Creating your own Website with WordPress
Course Number: BUS582
Learn how to start a web site with WordPress. The course is highly technical, but will be presented a slow and comfortable environment. The course will meet from 9 a.m. to noon on Tuesday, October 23 at Innovation Pointe. Registration is $51.
Wow then with a Prezi Presentation
Course Number: BUS577
Prezi isn't just another slide presentation software. It's an animated presentation that zooms, rotates, and keeps your audience interested. Anyone can use this free, innovative, and intriguing software to add a modern, energetic feel to presentations or slide shows. The course will meet from 6 to 9 p.m. on Tuesday, October 23 at Innovation Pointe. Registration is $51.
Marketing with HootSuite
Course Number: BUS584
HootSuite allows you to connect to multiple social networks from one web site and helps organizations launch marketing campaigns, identify and grow audience, and distribute targeted messages across multiple channels. Participants will learn how to schedule updates on social networks via web, desktop, or mobile platforms and track campaign results. The course will meet from 1 to 4 p.m. on Tuesday, October 30 at USI. Registration is $58.
Using your iPhone and iPad
Course Number: BUS584
In this this practical, hands-on course participants will gain valuable iPad/iPhone tips and instructions on making the most of their device, apps, and accessories. The course will meet from 6 to 9 p.m. on Tuesday, October 30 at USI. Registration is $51.
Making Business Connections with LinkedIn
Course Number: BUS576
Get hands on training and discover how to get more sales and leads by using LinkedIn. Participants will learn how to get the most out of their efforts with this increasingly popular tool. The course will meet from 9 a.m. to noon on Thursday, November 1 at Innovation Pointe. Registration is $58.
Increasing Brand Interest by Using Pinterest
Course Number: BUS583
Discover the ins and outs of Pinterest, a content sharing service that allows members to "pin" images, videos, and other objects to their pinboard. Pinterest also includes standard social networking features allowing users to spread the word about products and services. The course will meet from 9 a.m. to noon on Thursday, November 8 at Innovation Pointe. Registration is $58.
Build and Brand Your Business Using Social Media
Course Number: BUS575
This workshop will cover Facebook, LinkedIn, and Twitter, as well as social media time management. Come away with a complete understanding of where you want to go with social media using practical advice from a leading social media strategist. The workshop will meet from 8:30 to 11:30 a.m. on two Tuesdays, November 13 and 27 at USI. Registration is $134.
Digital Productivity Tools
Course Number: BUS586
Participants in this course will explore digital solutions for enhancing productivity. Utilizing cloud based solutions, like Evernote, Dropbox, and Google Applications; students will explore ways to make digital work for them. Linking devices, cloud computing, and mind mapping will also be covered. The course will meet from 1 to 4 p.m. on Thursday, November 15 at Innovation Pointe. Registration is $58.
Intro to Blogging
Course Number: BUS581
Begin to blog with Tumblr, a free scaled down blogging platform that many people use to collect their favorite stories, pictures, and quotes. Learn all of the basics: setting up a profile, adding a picture, privacy and post settings, the types and styles of posting, following and followers, and "reblogging." Participants will walk away with a blog ready to share. The course will meet from 6 to 9 p.m. on Tuesday, December 4 at USI. Registration is $51.
Social Media Business Policies and Implementation Workshop
Course Number: BUS580
A company that decides not to address social media has already chosen a policy-the policy of not having a voice in new media. This intense three-hour session will help you understand what you need to create an online policy, or amend your current one, and gives ideas and suggestions on how to present it to your staff. Leave with a clear idea of how your company will want to address its social media policy along with outlines and templates to help you get there. The course will meet from 1 to 4 p.m. on Tuesday, December 4 at USI. Registration is $129.
For more information, or to register, contact the Division of Outreach and Engagement at 812/464-1989 or 800/467-8600. Registrations can also be completed online at /extserv/ssl/regform.asp.