Dr. Yoon-Joo Lee, USI assistant professor of advertising
Photo Credit: USI Photography Services
Dr. Yoon-Joo Lee, assistant professor of advertising, will round out the Fall 2013 College of Liberal Arts Colloquia Series with her presentation “Role of Ethnic Identity and Meaning of Money in Perceiving CSR Initiatives” at 3:30 p.m., Friday, November 15, in Kleymeyer Hall located in the lower level of the Liberal Arts Center.
The presentation will discuss Lee’s research into the role of ethnic identity and materialistic meaning of money in perceiving corporate social responsibility initiatives. Corporate social responsibility (CSR) is a business outlook that recognizes the impact and potential consequences of conducting business and makes a visible effort to remedy those consequences through advertising, charitable giving, and other means. Lee’s presentation will discuss consumers’ motivations for supporting such initiatives, as well as how people’s relationships with money and their ethnic identities play a role in their perceptions of CSR initiatives.
The presentation is free and open to the public. For more information, contact Dr. Melissa Stacer, assistant professor of criminal justice studies and coordinator of the series, at firstname.lastname@example.org or 812/465-7089.