Friday, March 19, 2004
Lecture examining ads, post-9/11 fear
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Dr. Ronda Priest, USI assistant professor of sociology, will deliver "It’s Un-American NOT to Buy: Television Advertising and Post-9/11 Fear" in the University of Southern Indiana Liberal Arts Colloquium at 3:30 p.m. Friday, March 26, in Kleymeyer Hall in the Liberal Arts Center. The colloquium is a lecture series featuring faculty research in the School of Liberal Arts. For her project, Priest collected a random sample of nearly 600 television commercials during September and October 2001. “My presentation will focus on the analysis of these ads and how they work to construct systemic feelings of angst among the American people,” she explained. “In particular, I will focus on the ‘post-9/11 commercials’ (ads that were a literal and/or symbolic reference to the attacks) and how they worked in conjunction with other social factors - e.g., news agencies and politicians - to redefine America’s collective identity as one of consumers.” Priest will show several post-9/11 commercials as examples during the program that is free and open to the public. She joined the University in 1996 and holds both a Ph.D. and M.A. in sociology from University of California-Riverside. She also holds a B.A. in sociology and a B.S. in biology from Regis University. |
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