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Friday, November 14, 2008

Psychology professor: Can confrontation reduce prejudice?

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Dr. Aimee Mark, assistant professor of psychology, will present “What You’re Selling, I’m not Buying: The Effectiveness of Confrontations as a Means to Reduce Prejudice in Others,” as the final fall 2008 Liberal Arts Faculty Colloquia presentation. She will lecture at 3:30 p.m. Friday, November 21, in Kleymeyer Hall in the Liberal Arts Center.

From the abstract:

Much research has been done in the area of stereotyping and prejudice research examining the ways that people are able to control their bias. One approach to this issue has been to focus on the role of self-control to help people inhibit responses that individuals may feel are not consistent with their ideals or social norms. Although this research demonstrates that people can self-regulate on their behavior, it requires that they are vigilant and self-aware of their behavior, which is not always the case. Promising new research indicates that other people can serve as effective agents of change in others via confrontations. The presentation will discuss recent encouraging empirical research regarding the effectiveness of confrontations to reduce bias in others. In particular, bias regarding racism and sexism will be discussed. This research addresses issues regarding who is an effective confronter and under what circumstances might a confrontation be successful.

The Liberal Arts Faculty Colloquia series showcases research from faculty in the College of Liberal Arts. Light refreshments are provided. For more information, contact Dr. Wes Durham, assistant professor of communication studies, at 812/464-1739 or wdurham@usi.edu.

Wendy Knipe Bredhold
News & Information Services
812/461-5259 or wkbredhold@usi.edu



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