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Monday, September 28, 2009

College of Business, Berry Plastics sponsor business plan competition

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Betty Vawter
Senior Editor, News & Information Services
812/480-1873
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Is there a container that will protect a pizza, maintain the pizza′s serving temperature, preserve its tempting aroma, function as a serving tray and storage container, and serve as a branding and advertising medium better that the traditional corrugated box?

Students are invited to attend an informational meeting at 5 p.m., Thursday, October 1, in Room 2033 of Orr Center to learn how they can enter a business plan competition exploring a solution to this issue.

Students identified as top performers in the case study will be eligible for summer 2010 internships with Berry Plastics Corporation of Evansville.

Participants in the Community Engagement Business Plan Competition will work in teams as they develop a business plan for a company that seeks to launch a replacement for the cardboard box, a staple of pizza delivery and take-out for many
years.

Interested students should visit www.basadurprofile.com/WebApp/register/personal.aspx?team=true to complete profile information that will be used in the formation of teams. Enter “Berry Plastics Competition” as the group identification and then create a username and password in order to complete the profile. The information helps describe a participant′s creative style.

The competition is open to all USI students. The meeting on October 1 will provide more information about the timeline for the project, faculty and Berry Plastics contacts, and team formation.

Participants will use skills and gain experience in research, sales and marketing, financial analysis, presentation, and other fields as they compete to develop the business plan. They will work with experts at Berry Plastics who can provide insights about packaging and other aspects of the issue. College of Business faculty members who will assist with the competition include Bryan Bourdeau, Jeanette Maier-Lytle, Dr. Chad Milewicz, and Dr. Andy Yu.

The Community Engagement Business Plan Competition is an outgrowth of the recent College of Business executive-in-residence program presented by Ira Boots, chairman and chief executive officer of Berry Plastics. He suggested a partnership between the company and the College of Business to sponsor a competition that would engage students in an enriching educational experience.

Berry Plastics is a leading manufacturer and marketer of plastic packaging products. Based in Evansville, the company has 68 manufacturing facilities worldwide and nearly 14,000 employees.



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