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Wednesday, September 08, 2010

Liberal Arts Faculty Colloquia feature faculty research in psychology, Spanish, and advertising

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Wendy Knipe Bredhold
Media Relations Specialist, News & Information Services
812/461-5259
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The Liberal Arts Faculty Colloquia Presentations are a series of lectures featuring faculty research in the College of Liberal Arts. The fall 2010 series includes presentations on their research by Dr. D'Arcy Reynolds, assistant professor of psychology, Dr. Norma Rosas-Mayen, assistant professor of Spanish, and Dr. Yoon-Joo Lee, assistant professor of advertising.

Each colloquium will be held from 3:30 p.m. to 4:45 p.m. in Kleymeyer Hall (Room 0101), located in the lower level of the Liberal Arts Center. The schedule is as follows:

Friday, September 24
Reynolds will present "Impact of Exchanges and Client-Therapist Alliance in Online Text Psychotherapy."

Abstract: The impact of exchanges and client-therapist alliance of online therapy text exchanges were compared to previously published results in face-to-face therapy, and the moderating effects of four participant factors found significant in the face-to-face therapy literature were investigated using mixed modeling analytic techniques. Therapists and clients engaged in online therapy were recruited from private practitioner sites, e-clinics, online counseling centers, and mental health related discussion boards. In a naturalistic design, they each visited an online site weekly and completed standard impact and alliance questionnaires for at least six weeks. Results indicated that the impact of exchanges and client-therapist alliance in text therapy were similar to but in some respects more positive than previous evaluations of face-to-face therapy. The significance of participant factors previously found to influence impact and alliance in face-to-face therapy (client symptom severity, social support, therapist theoretical orientation, and therapist experience) was not replicated except that therapists with the more symptomatic clients rated their text exchanges as less smooth and comfortable.

Friday, October 22
Rosas-Mayen will present "Afro-Hispanic Linguistic and Cultural Systems."

Abstract: Very little research has been conducted on the Afro-Hispanic linguistic and cultural enclaves in the Americas. Several of these systems may hold the key for a more accurate understanding of the evolutionary processes that shaped contemporary Afro-Hispanic societies in the Americas. Some of these are still stigmatized and ignored in nation-state politics. My presentation will thus give an overview and a composite of extended in-situ observations in Mexico, Colombia, Curacao, and the Dominican Republic. I will demonstrate that some salient linguistic feature characterize and unify the current Afro-Hispanic speech in these communities. In addition, I will address the current debate on creolized or non-creolized Afro-Spanish varieties in the Americas by applying the Rhizomatic model.

Friday, November 19
Lee will present "How Do Consumers Understand Corporate Social Responsibility Messages Sponsored by Stigmatized Industry Companies?"

Abstract: Through an experimental design, this study examines whether CSR (corporate social responsibility) initiatives of companies from socially stigmatized industries can promote two different behavioral intentions (issue support behavior and purchase intention) when the companies supported social causes highly related to their own main business lines. Our results indicate consumers' perceived public-serving motives toward advertisers' CSR initiatives has an effect on the two behavioral outcomes. However, public-serving motive did not have a direct effect on outcomes rather there were indirect effects on behaviors. Dual process routes (attitude toward advertising and trustworthiness) mediated the relationship between public-serving motive and the dual behavioral outcomes (issue support behavior intention and purchase intention).

For more information, contact Dr. Andrew Buck, assistant professor of sociology and coordinator of the colloquia, at 812/461-5343 or adbuck@usi.edu.



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