Established USI standards are in place to assure a continuity of message and style, both visual and written, which supports the overall identity of the University. While each unit of the University has its own personality, there is a fundamental credibility gained from being part of the “whole.” In every publication, our goal is to bring out the best and brightest features specific to the subject, while bolstering it with the strength of the institution’s identity.
How do we do this?
We work with you. We ask the right questions.We apply the standards. We gather the resources. And together, we develop a plan.
So, let’s get started
First, and of major importance, is planning ahead.
We like to work backwards. It works best for us. Because the deadline of your finished piece is important to you, this is the date from which we start. We know how long production will take, so working backwards tells us when to get started and how to schedule the “parts” of your project.
Next, think about your project. I mean “really” think about it.
Knowing how to think about the project is crucial.
There are many methods of communication today. If we ask what your objective is, your answer shouldn’t be “I want a brochure.” A brochure isn’t an objective. Your objective should be what you want that brochure to accomplish, should a brochure in fact be the best vehicle. It’s complicated, but it isn’t. We have learned to be your partner and help you think in ways that may result in exciting new possibilities and, we believe, results. And we round this out by saying “results are what this is all about.”
But, my project is pretty basic.
Sure, some projects don’t require much pre-planning and lofty thinking. But don’t hesitate to call us to talk about how best to proceed. We will help you avoid pitfalls that could be both costly and unnecessary. And even the simplest project needs a production timeline, needs to accomplish its goal, and needs to be the best it can be.
Ready to roll.
After we meet and/or discuss a timeline and the scope of the project, it’s time to get moving. Here’s how.
Whether you order business cards, a banner, a poster, a curriculum sheet, an envelope, or a beautiful glossy brochure, the process works the same. That’s the really easy part. The details are captured in the processes we put in place that are specific to each and every project. Some are routine and basic; some highly detailed and complicated. Regardless, every job receives equal care and attention.
We would like to extend an open invitation to anyone interested in visiting the Creative and Print Services office. The technology we use is interesting and we’ll happily give you a tour of our operation. This will provide a better understanding of the process University printing and publishing jobs go through, whether design-only, design to print, design to copy, outsourced, or large format printing/mounting.
Questions may be directed to Leslie Parker, director; Terri Bischoff, assistant director; or Karen Altstadt, administrative associate. Questions regarding Copy Services should be directed to Ronnie Smith, copy services supervisor.
8600 University Boulevard - Evansville, IN 47712-3596 - 812/464-8600
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