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Academic Programs
Sport Management
Mission
The Sport Management program’s mission is to prepare undergraduate students for a wide range of positions within the sport industry. The program’s faculty strives to create an active learning environment that encourages students to be engaged, ethical, competent sport management professionals. The department’s teaching foundations value both theory and practice as students participate in experiential learning, community service, and peer and professional networking. These experiences are invaluable to graduates as they enter into the multi-faceted sport industry as future leaders. Efforts will also be directed at preparing all students to fully participate in a diverse global society.
46 hour sport management core + 6 hours of business electives + 18 hour sport-related track 2.5 cumulative GPA required
Sport Management Major - 43 hours
The major in Sport Management prepares students for entry-level positions within a variety of sport and recreation settings. Graduates will find employment opportunities in collegiate and professional sport organizations, recreation centers and non-profit agencies, sport media and marketing agencies, municipal park and recreation departments, sport manufacturers, teams, fitness clubs, theme parks and consulting firms. Examples of potential professional sport management positions include, but are not limited to, university recreational sport positions, sport media positions, corporate and commercial fitness management, United States Olympic Organization positions, sport entertainment, retail sport positions with companies such as Dick's Sporting Goods, Nike, and Adidas, and coaching positions within the NCAA, MLB, and NFL. Graduates with a Bachelor of Science in Sport Management degree will be well prepared for graduate study in sport management and related fields.
Four Year Plan | Degree Check Sheet
Sport Management Core (46 hours)
C or better required in all sport management core courses:
SPTM 228 - Principles and Applications of Sport Management Credits: 3
Introduces the foundations and principles on which sport management operates. A general overview of the sport industry and the fundamental knowledge and skill sets of the sport manager are discussed. Potential employment and career choices are highlighted. Term(s) Offered (F=Fall, Sp=Spring, Su=Summer): F, Sp.
SPTM 283 - Field Experience in Sport and Exercise Credits: 1
Provides students with practical experiences in sport and exercise related fields. Students have the opportunity to observe professionals at work and learn about the basic operations of a facility and about programs and services offered. Prerequisite(s): Must be a declared exercise science, kinesiology, sport management, or health professions major. Term(s) Offered (F=Fall, Sp=Spring, Su=Summer): Sp, F
SPTM 332 - Sport Facility Management Credits: 3
Introduces students to skills needed to manage a sport facility including operations, maintenance, finance/budgeting, purchasing, human resources, security, design/ development, and legal issue within diverse settings. Practical application is provided through exercises that are completed by visiting sport facilities in the community during the semester. Prerequisite(s): Must have completed 48 or more credit hours. Term(s) Offered (F=Fall, Sp=Spring, Su=Summer): F, Sp.
SPTM 333 - Sport Marketing Credits: 3
Introduces marketing tools that are utilized within the sport industry, at thees, promotions, branding strategies, and product position statements. Students also gain professional, intercollegiate, and intercollegiate levels. Sport marketing plans are created, which provide practical experience in developing SWOT analyses, market segmentation approaches, pricing schemes, sponsorship packages, promotions, branding strategies, and product position statements. Students also gain knowledge of foundational concepts such as consumer behavior and market research. Prerequisite(s): Must have completed 48 hours or more credit hours. Term(s) Offered (F=Fall, Sp=Spring, Su=Summer): F, Sp.
SPTM 334 - Sport Event Management Credits: 3
Introduces planning, funding, operating, and evaluating events within the sport industry. Provides practical application through the involvement of planning and managing events during the semester. Prerequisite(s): Must have completed 48 or more credit hours. Term(s) Offered (F=Fall, Sp=Spring, Su=Summer): Sp, F.
SPTM 336 - Governance and Ethics in Sport Credits: 3
Encourage students to integrate management and ethical theory with governance and policy development practices. Introduction to the power and politics, as well as the ethical problems, dilemmas, and conflicts within different sport organizations and the basics of managerial activities necessary for sport governance and policy development. Prerequisite(s): Sophomore standing Term(s) Offered (F=Fall, Sp=Spring, Su=Summer): F, Sp
SPTM 302 - Practicum in Recreational Sports Credits: 3
Integrates coursework with planned and supervised recreational sports experiences for a total of 150 hours. Prerequisite(s): Sophomore standing Term(s) Offered (F=Fall, Sp=Spring, Su=Summer): F, Sp, Su.
SPTM 303 - Practicum in Intercollegiate Athletics Credits: 3
Integrates coursework with planned and supervised intercollegiate athletic experiences for a total of 150 hours. Prerequisite(s): Sophomore standing Term(s) Offered (F=Fall, Sp=Spring, Su=Summer): F, Sp, Su.
SPTM 451 - Legal Aspects of Sport Credits: 3
Examines the basic legal and risk management issues surrounding the sport management profession. Informs future sport managers of their legal duties and responsibilities, prevention of legal liability and litigation, and the basic foundation of the U.S. legal system. Prerequisite(s): Junior Standing Term(s) Offered (F=Fall, Sp=Spring, Su=Summer): F, Sp.
SPTM 452 - Sport Finance and Economics Credits: 3
Examines the basic financial and managerial accounting procedures encountered within the sport industry including revenue sources for professional and collegiate sport organizations, sponsorship development, and stadium financing. Additional topics include fundraising, economic impact analysis, and private/public subsidy. Practical experience is provided in the form of sponsorship package creation. Prerequisite(s): Junior Standing Term(s) Offered (F=Fall, Sp=Spring, Su=Summer): F, Sp.
SPTM 453 - Diversity in Sport Credits: 3
This course explores how historical and contemporary forces in society have shaped the opportunities and experiences of various cultural groupings in the realm of sport. In particular, the course will focus on diversity issues as they relate to race, ethnicity, gender, social class, sexuality and physical ability/disability. Examples of possible topics include: Native American names and mascots for sport teams, homophobia in sport, social class stratification in sport, gender equity in collegiate sport, and the expansion of sporting opportunities for individuals with disabilities,. Prerequisite(s): Junior Standing Term(s) Offered (F=Fall, Sp=Spring, Su=Summer): F, Sp.
SPTM 491 - Managing Organizations for Sport and Physical Activity Credits: 3
Studies the four functions of management: planning, organizing, leading, and evaluating within sport and physical activity organizations. The four functions of management are applied in developing a potential organization. Prerequisite(s): Senior standing. NO1 Term(s) Offered (F=Fall, Sp=Spring, Su=Summer): F, Sp, Su.
SPTM 492 - Contemporary Issues in Sport and Exercise Credits: 3
This course will enable students to integrate information from their educational experiences to critically examine and analyze contemporary issues in sport and exercise from an interdisciplinary perspective. Current issues, trends, and challenges will be presented with the intent of provoking thorough and stimulating debate, so that students may identify their role in the resolution of issues. Meets The University Core Curriculum D1: Synthesis category. Prerequisite(s): Junior Standing. Term(s) Offered (F=Fall, Sp=Spring, Su=Summer): Sp, F, Su.
SPTM 498 - Internship in Sport Management Credits: 9
Students work at least 450 hours under the supervision of a professional within an approved sport related organization. Prerequisite(s): Completed required courses in sport management major. Term(s) Offered (F=Fall, Sp=Spring, Su=Summer): F, Sp, Su.
Business Electives (6 hours)
Choose two courses from the following list:
ECON 175 - Fundamentals of Economics Credits: 3
An introduction to basic economic terms and concepts, such as scarcity, choice, resources, opportunity cost, markets, incentive, prices, competition, employment, inflation, growth, output and changes in business activity. Special emphasis is given to understanding how these concepts are applied and influenced by choices which individuals and organizations face every day. Meets The University Core Curriculum C2: Individual Development/Social Behavior category. This course is part of the Core Transfer Library (CTL). Indiana Statewide Common Course #: ISH 1040. Meets IN Statewide Core.
MKTG 201 - Introduction to Marketing Credits: 3
An introductory course designed to apply the marketing process to the specific interests of associate degree candidates and non-business majors. Emphasis upon retailing, personal selling, advertising, and marketing strategy. (Not open to College of Business majors in baccalaureate programs.) Prerequisite(s): PSY 201 and sophomore standing.
MKTG 313 - Services Marketing Credits: 3
Emphasis is placed on the role of services in today’s economy. The differences in marketing goods and the marketing of services is stressed. Strategy development for a wide variety of services including financial, medical, and entertainment is highlighted. Prerequisite(s): MKTG 201 or MKTG 305.
MKTG 332 - Consumer Behavior Credits: 3
An interdisciplinary approach to the analysis and interpretation of consumer buying habits and motives, and the resultant purchase of goods and services. The purchaser’s psychological, economic, and sociocultural actions and reactions are stressed. Prerequisite(s): MKTG 201 or MKTG 305.
MKTG 334 - Promotional Strategy Credits: 3
An examination of the promotional techniques available to marketing management. Emphasis is given to market analysis and to the communication process providing the means by which products can be effectively promoted. The specific tools of personal selling, advertising, sales promotion, and publicity are examined as components of overall marketing strategy. Prerequisite(s): MKTG 201 or MKTG 305.
MKTG 344 - Personal Selling Credits: 3
Study of the sales function in a marketing organization, development of techniques for making an effective sales presentation, and developing and maintaining account relationships. The course also will review major sales management functions including organization, allocation, recruitment, selection, training, motivation, compensation, and sales force evaluation and control. Prerequisite(s): MKTG 201 or MKTG 305.
MKTG 443 - Tourism and Leisure Marketing Credits: 3
The application of marketing theories and practices to the leisure and tourism industries. Emphasis will be placed on the psychology of leisure pursuits and tourism. Discussions will include, but not be limited to, sports marketing, the marketing of destinations/events, and travel psychology. Prerequisite(s): MKTG 305 or MKTG 201; MKTG 313 or MKTG 332.
MNGT 201 - Survey of Management Credits: 3
A survey of the management process; emphasis upon management techniques and actors basic to various fields of business, industrial, and public organizations. This course is designed to apply the management process to the specific interests of all associate degree candidates and four-year non-business majors. (Not open to College of Business majors in baccalaureate programs.) Prerequisite(s): sophomore standing, PSY 201, or consent of instructor.
MNGT 315 - Management of Organizational Behavior Credits: 3
A study of behavior of individuals and groups within organizations and of the organization itself. Intended to develop in managers a greater awareness of the problems and opportunities in managing human resources in organizations. Specific emphasis is placed on the development of managerial skills. Prerequisite(s): MNGT 201 or MNGT 305.
MNGT 341 - Human Resource Management Credits: 3
The staff work required in planning and controlling the personnel functions in businesses and the personnel responsibilities of line executives. Emphasis is placed upon principles and procedures relative to selection, placement, training of employees, employees’ services, morale, wages, and hours. Prerequisite(s): MNGT 201 or MNGT 305.
MNGT 352 - Entrepreneurship Ideation and Innovation Credits: 3
This course focuses on the generation, testing, evaluation, and refinement of ideas. Innovation processes that focus on idea development, idea selection, and commercialization of ideas will also be examined. Exploration of the process and stages of creating an innovative new venture will provide the context for discussing the interrelationships among ideation, innovation, commercialization, and entrepreneurial thinking. Prerequisite(s): junior standing.
MNGT 444 - Managing Diversity in Organizations Credits: 3
A study of cultural perspectives and processes reflecting individual, work group, and organizational diversity in the workplace. Prerequisite(s): MNGT 201 or MNGT 305.
Sport-Related Track (18 hours)
Choose one track from the following options:
Intercollegiate Athletics
SPTM 225 - Principles of Intercollegiate Athletic Administration Credits: 3
This course provides a comprehensive view of management processes such as the hiring of coaches, generating revenue to cover expenses, recruiting and its mechanics and regulations, ensuring the well-being of student-athletes, and Title IX enforcement. Term(s) Offered (F=Fall, Sp=Spring, Su=Summer): F.
SPTM 226 - Principles and Problems of Coaching Credits: 3
Examines the basic philosophies and concepts of coaching. Attention is focused on the background information of coaching in general rather than on specific sports. Topics of study include the background of athletics, program organization, conditioning, motivation, and public relations as they relate to the coaching position. Term(s) Offered (F=Fall, Sp=Spring, Su=Summer): Sp, F.
SPTM 288. - Introduction to Sport Communication Credits: 3
The course will provide a comprehensive understanding of the emerging field of sport communication. Through the examination of key research, current trends, industry demands, and the organizational value of sport communication, readers will gain a thorough grounding in the diverse areas the field offers for both academic study and professional practice. Term(s) Offered (F=Fall, Sp=Spring, Su=Summer): F.
SPTM 335 - Sport Publicity and Promotion Credits: 3
Introduces the responsibilities of college sports information directors or professional sports public relations professionals including writing press releases, creating media kits, and developing crisis communication plans. Additional topics of discussion include the integration of public relations with strategic management, interviews and press conferences, internal and external communication, legal aspects of PR, and the symbiotic relationship between sport and the media. Prerequisite(s): Sophomore standing Term(s) Offered (F=Fall, Sp=Spring, Su=Summer): F, Sp.
SPTM 482 - NCAA Compliance and Institutional Control Credits: 3
This course introduces students to the bylaws that govern institutions affiliated with the NCAA including Division I, II,m and III athletic programs. Students will gain detailed knowledge of both governing principles and enforcement procedures. This course will offer a more specialized look into the inner workings of intercollegiate athletics operations. Furthermore, this course is necessary for anyone who wants to work within an athletic department whether it be in compliance, public relations, academic affairs, marketing or management. Prerequisite(s): Junior Standing Term(s) Offered (F=Fall, Sp=Spring, Su=Summer): Sp.
PSY 377 - Sport Psychology Credits: 3
Sport psychology focuses on psychological theories and research related to sport and exercise behavior. Students will learn how various psychological variables influence participation in sport and exercise contexts including the history and development of sport psychology as a field, group and team dynamics, motivation, leadership, communication techniques, and coaching strategies. Prerequisite(s): PSY 201 Term(s) Offered (F=Fall, Sp=Spring, Su=Summer): Sp
Recreational Sports
SPTM 223 - Principles of Recreation Credits: 3
As an introductory course in recreation services, emphasis is placed on the history, concepts, principles, and philosophical rationale of the recreation movement. Types of recreation sponsorship are analyzed, and a detailed investigation is made into the function of governmental levels in recreation. Future implications for recreation as a profession are analyzed in light of current trends. Course topics include philosophy, history, theory, and survey of public and private recreation service organizations. Term(s) Offered (F=Fall, Sp=Spring, Su=Summer): F.
SPTM 226 - Principles and Problems of Coaching Credits: 3
Examines the basic philosophies and concepts of coaching. Attention is focused on the background information of coaching in general rather than on specific sports. Topics of study include the background of athletics, program organization, conditioning, motivation, and public relations as they relate to the coaching position. Term(s) Offered (F=Fall, Sp=Spring, Su=Summer): Sp, F.
SPTM 263 - Outdoor Adventure Education Credits: 2
This course covers the philosophy of Outdoor Adventure Education by examining the practical organizational and instructional skills needed for outdoor leadership. The student will be presented with definitions of terms related to outdoor education, historical antecedents, environmental and adventure education. This course will also present perspectives on the social and psychological benefits of outdoor education. Term(s) Offered (F=Fall, Sp=Spring, Su=Summer): Su
SPTM 288. - Introduction to Sport Communication Credits: 3
The course will provide a comprehensive understanding of the emerging field of sport communication. Through the examination of key research, current trends, industry demands, and the organizational value of sport communication, readers will gain a thorough grounding in the diverse areas the field offers for both academic study and professional practice. Term(s) Offered (F=Fall, Sp=Spring, Su=Summer): F.
SPTM 337 - Recreational Sports Administration Credits: 3
As a specialized course in recreational sport service delivery and management, an overview of programmatic elements and techniques in recreational sports is provided. Topics include informal, intramural, club, extramural, and instructional sports programming; values of recreational sports; and terminology and career opportunities in various recreational sport settings. Prerequisite(s): Sophomore standing Term(s) Offered (F=Fall, Sp=Spring, Su=Summer): Sp.
PET 493 - Emotional Health of Children in Sport Credits: 3
The study of the physiological, psychological, and sociological variables that influence children’s sport participation. Prerequisite(s): PSY 201 and Junior Standing Term(s) Offered (F=Fall, Sp=Spring, Su=Summer): Su.
Choose one officiating course:
KIN 232 - Officiating of Baseball Credits: 1
An in-depth look at the mechanics, rules, and officiating techniques for each sport with emphasis on high school interscholastic participation. The IHSAA or appropriate licensing examination may be taken at the completion of each course. An additional fee will be charged for administration of exam.
KIN 234 - Officiating of Volleyball Credits: 1
An in-depth look at the mechanics, rules, and officiating techniques for each sport with emphasis on high school interscholastic participation. The IHSAA or appropriate licensing examination may be taken at the completion of each course. An additional fee will be charged for administration of exam.
KIN 237 - Officiating of Basketball Credits: 1
An in-depth look at the mechanics, rules, and officiating techniques for each sport with emphasis on high school interscholastic participation. The IHSAA or appropriate licensing examination may be taken at the completion of each course. An additional fee will be charged for administration of exam.
KIN 238 - Officiating of Soccer Credits: 1
An in-depth look at the mechanics, rules, and officiating techniques for each sport with emphasis on high school interscholastic participation. The IHSAA or appropriate licensing examination may be taken at the completion of each course. An additional fee will be charged for administration of exam.
Sports Communication
SPTM 288. - Introduction to Sport Communication Credits: 3
The course will provide a comprehensive understanding of the emerging field of sport communication. Through the examination of key research, current trends, industry demands, and the organizational value of sport communication, readers will gain a thorough grounding in the diverse areas the field offers for both academic study and professional practice. Term(s) Offered (F=Fall, Sp=Spring, Su=Summer): F.
SPTM 335 - Sport Publicity and Promotion Credits: 3
Introduces the responsibilities of college sports information directors or professional sports public relations professionals including writing press releases, creating media kits, and developing crisis communication plans. Additional topics of discussion include the integration of public relations with strategic management, interviews and press conferences, internal and external communication, legal aspects of PR, and the symbiotic relationship between sport and the media. Prerequisite(s): Sophomore standing Term(s) Offered (F=Fall, Sp=Spring, Su=Summer): F, Sp.
SPTM 353 - Sport Blogging and Social Media Credits: 3
This course is designed for both inexperienced and experienced social media users. Throughout the semester, students will be introduced to various social media platforms with an emphasis being placed upon hands-on experience. The primary focus of this course will be the relationship between sport and social media. However, students will be expected to understand the larger social implications associated with these various mediums. Prerequisite(s): Junior standing Term(s) Offered (F=Fall, Sp=Spring, Su=Summer): Sp.
RTV 255 - Media Production Credits: 3
An introductory course covering the fundamentals of digital production techniques for radio, video, and audio and video streaming on the Internet. Prerequisite(s): sophomore standing. Term(s) Offered (F=Fall, Sp=Spring, Su=Summer): F, Sp.
RTV 356 - Sportscasting Credits: 3
A study of radio and television sportscasting, with an emphasis on radio. Emphasis will be placed upon play-by-play sports newscasts, interviewing, and features. Prerequisite(s): RTV 255 (grade of C or better), ENG 101 (grade of C or better) and ENG 201 (grade of C or better) . Term(s) Offered (F=Fall, Sp=Spring, Su=Summer): Sp.
JRN 384 - Feature Writing Credits: 3
Instruction and practice in writing feature articles for newspapers and magazines. Students will be directed to submit articles for publication in magazines. Prerequisite(s): ENG 101 (grade of C or better) and ENG 201 (grade of C or better) and junior standing or consent of instructor. Term(s) Offered (F=Fall, Sp=Spring, Su=Summer): F, Sp, Su
Sport and Business Studies
Select 9 hours of sport management (SPTM) coursework, plus 9 additional hours of business coursework from the list of business electives.
Student Information
Participation in sport and physical activity at all levels (intercollegiate, interscholastic, recreational sports, and professional sports) continues to increase. With this increase in participation, career opportunities have never been greater. The sport industry is the fourth largest growth industry in the United States. The sport industry has increased from a $152 billion industry to a $213 billion industry since 1995. This rapid increase in growth has resulted in a need for sport management professionals. According to the Bureau of Labor Statistics (United States Department of Labor, 2009), career opportunities related to sports are expected to increase 15 percent faster than the average for all occupations through the year 2016. It is projected that there will be 562,000 sport management related positions available by 2016. The rapid increase continues for many reasons including: growth in the number of sport management programs (20 in 1980 to over 200 today); growth of the general public participating in organized sports; increased participation in organized sports by girls and women; increased number of baby boomers approaching retirement; and the large number of children of baby boomers participating in high school and college athletics (Hatfield & Hatfield, 2005).
Sport Management Club
The University of Southern Indiana Sport Management Club exists to provide students with a quality education through experiential learning, networking, and professional development opportunities while increasing knowledge about the sport management field. Our purpose is to express leadership, responsibility, and interaction with the student body, community, and local businesses. We seek to provide an enjoyable learning experience for all who are involved.
Internships
As mentioned above, students are required to have integrative experiences in order to complete this program. The integrative experiences include a 20-hour field experience during the sophomore year and a 450-hour internship in the senior year. Students need 32 or more credit hours in University coursework enrolling in the 20-hour field experience course; and all major coursework must be completed before enrolling for the sport management internship. For more information on field experiences go to the Internship page.
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