The Sport Management program’s mission is to prepare undergraduate students for a wide range of positions within the sport industry. The program’s faculty strives to create an active learning environment that encourages students to be engaged, ethical, competent sport management professionals. The department’s teaching foundations value both theory and practice as students participate in experiential learning, community service, and peer and professional networking. These experiences are invaluable to graduates as they enter into the multi-faceted sport industry as future leaders. Efforts will also be directed at preparing all students to fully participate in a diverse global society.
Examines the basic philosophies and concepts of coaching. Attention is focused on the background information of coaching in general rather than on specific sports. Topics of study include the background of athletics, program organization, conditioning, motivation, and public relations as they relate to the coaching position. Term(s) Offered (F=Fall, Sp=Spring, Su=Summer): Sp, F.
Introduces the foundations and principles on which sport management operates. A general overview of the sport industry and the fundamental knowledge and skill sets of the sport manager are discussed. Potential employment and career choices are highlighted. Term(s) Offered (F=Fall, Sp=Spring, Su=Summer): F, Sp.
Introduces students to skills needed to manage a sport facility including operations, maintenance, finance/budgeting, purchasing, human resources, security, design/ development, and legal issue within diverse settings. Practical application is provided through exercises that are completed by visiting sport facilities in the community during the semester. Prerequisite(s): Must have completed 48 or more credit hours. Term(s) Offered (F=Fall, Sp=Spring, Su=Summer): F, Sp.
Introduces marketing tools that are utilized within the sport industry, at thees, promotions, branding strategies, and product position statements. Students also gain professional, intercollegiate, and intercollegiate levels. Sport marketing plans are created, which provide practical experience in developing SWOT analyses, market segmentation approaches, pricing schemes, sponsorship packages, promotions, branding strategies, and product position statements. Students also gain knowledge of foundational concepts such as consumer behavior and market research. Prerequisite(s): Must have completed 48 hours or more credit hours. Term(s) Offered (F=Fall, Sp=Spring, Su=Summer): F, Sp.
Introduces planning, funding, operating, and evaluating events within the sport industry. Provides practical application through the involvement of planning and managing events during the semester. Prerequisite(s): Must have completed 48 or more credit hours. Term(s) Offered (F=Fall, Sp=Spring, Su=Summer): Sp, F.
Introduces the responsibilities of college sports information directors or professional sports public relations professionals including writing press releases, creating media kits, and developing crisis communication plans. Additional topics of discussion include the integration of public relations with strategic management, interviews and press conferences, internal and external communication, legal aspects of PR, and the symbiotic relationship between sport and the media. Prerequisite(s): Sophomore standing Term(s) Offered (F=Fall, Sp=Spring, Su=Summer): F, Sp.
Studies the four functions of management: planning, organizing, leading, and evaluating within sport and physical activity organizations. The four functions of management are applied in developing a potential organization. Prerequisite(s): Senior standing. NO1 Term(s) Offered (F=Fall, Sp=Spring, Su=Summer): F, Sp, Su.
This course will enable students to integrate information from their educational experiences to critically examine and analyze contemporary issues in sport and exercise from an interdisciplinary perspective. Current issues, trends, and challenges will be presented with the intent of provoking thorough and stimulating debate, so that students may identify their role in the resolution of issues. Meets The University Core Curriculum D1: Synthesis category. Prerequisite(s): Junior Standing. Term(s) Offered (F=Fall, Sp=Spring, Su=Summer): Sp, F,
