The course will provide a comprehensive understanding of the emerging field of sport communication. Through the examination of key research, current trends, industry demands, and the organizational value of sport communication, readers will gain a thorough grounding in the diverse areas the field offers for both academic study and professional practice. Term(s) Offered (F=Fall, Sp=Spring, Su=Summer): F.

Introduces marketing tools that are utilized within the sport industry, at thees, promotions, branding strategies, and product position statements. Students also gain professional, intercollegiate, and intercollegiate levels. Sport marketing plans are created, which provide practical experience in developing SWOT analyses, market segmentation approaches, pricing schemes, sponsorship packages, promotions, branding strategies, and product position statements. Students also gain knowledge of foundational concepts such as consumer behavior and market research. Prerequisite(s): Must have completed 48 hours or more credit hours. Term(s) Offered (F=Fall, Sp=Spring, Su=Summer): F, Sp.

Introduces the responsibilities of college sports information directors or professional sports public relations professionals including writing press releases, creating media kits, and developing crisis communication plans. Additional topics of discussion include the integration of public relations with strategic management, interviews and press conferences, internal and external communication, legal aspects of PR, and the symbiotic relationship between sport and the media. Prerequisite(s): Sophomore standing Term(s) Offered (F=Fall, Sp=Spring, Su=Summer): F, Sp.

This course is designed for both inexperienced and experienced social media users. Throughout the semester, students will be introduced to various social media platforms with an emphasis being placed upon hands-on experience. The primary focus of this course will be the relationship between sport and social media. However, students will be expected to understand the larger social implications associated with these various mediums. Prerequisite(s): Sophmore standing Term(s) Offered (F=Fall, Sp=Spring, Su=Summer): Sp.

Basic fundamentals of how to gather and report news events for the mass media in such a way as to be meaningful to the public. Stress is on the need for developing writing skills, learning technical terms, writing feature stories and other materials in a newspaper. Term(s) Offered (F=Fall, Sp=Spring, Su=Summer): F, Sp, Su.

An introductory course covering the fundamentals of digital production techniques for radio, video, and audio and video streaming on the Internet. Prerequisite(s): sophomore standing. Term(s) Offered (F=Fall, Sp=Spring, Su=Summer): F, Sp.

A study of radio and television sportscasting, with an emphasis on radio. Emphasis will be placed upon play-by-play sports newscasts, interviewing, and features. Prerequisite(s): RTV 255 (grade of C or better), ENG 101 (grade of C or better) and ENG 201 (grade of C or better) . Term(s) Offered (F=Fall, Sp=Spring, Su=Summer): Sp.