University of Southern Indiana

USI AMA Club Attends First Conference

by Courtney Bourne, President of the USI AMA

The USI American Marketing Association, formerly known as USI Marketing Club, recently traveled to Chicago for the International Collegiate Conference through the American Marketing Association (AMA). The conference was a four-day event that held over 40 collegiate chapters across the U.S, from New York City, California, Alabama, Puerto Rico, Nevada, Pennsylvania, Wisconsin, and the list goes on. These ambitious student marketers competed in competitions such as: SABRE Business Simulation, Marketplace Marketing Simulation, and the Perfect Pitch competition. Aside from the competitions, the conference invited guest speakers from various industries that spoke about numerous topics to prepare the students for their professional career.

USI students and faculty member at AMA conference

L to R: Dr. Sabinah Wanjugu, assistant professor of marketing and faculty advisor; Courtney Bourne; Diego Socorro; and Sarah Jones.

The conference was life-changing – as a marketing student it was awesome to be surrounded by hundreds of other passionate marketers’ life myself. I feel more challenged as a student to increase my knowledge and skills of business to be well-rounded as we used economics, finance, and marketing in the competitions we competed in.

Since this is USI’s first year as a chapter of the American Marketing Association, we were able to connect with other AMA members and became friends with some great students from Wisconsin Eau Claire University and Indiana University – it was awesome to get to know these individuals outside of a professional setting. Since we have been back, we have been working hard and I cannot wait for next year! The students of USI will gain great benefits by joining this chapter!

USI students with IU students

Junior marketing major Diego Socorro is the Vice President of USI AMA, and he had a valuable experience as well. “This conference was an awesome experience overall! We were able to compete in what we love while also meeting other students and faculties was a dream I accomplished during the trip! Everyday was a non-stop race, so many activities, meetings, speakers, sessions, and competitions that demanded our focus and energy. The future looks positive for our chapter, I’m excited for the events, class presentations, and projects that we are organizing now that we are the official AMA Chapter at USI.”

USI students around conference table

Published April 1, 2022


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