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Public Relations & Advertising Home
Communications Home

Students may choose either an emphasis in public relations or advertising depending upon individual interests.  By carefully selecting appropriate electives offered in the program, students may develop skills in both areas.

An internship in public relations or advertising is highly recommended. By interning with a public relations firm, advertising agency, or within corporate or not-for-profit departments, students network with professionals who help them polish their skills for entry into the fields.

Download Checksheet for the University Core Curriculum In addition to the departmental degree requirements, a minimum of 50 hours in the University Core Curriculum must be met.

Click here for additional regulations for majors in the Department of Communications including the required 6 hours of Communications cognates--gender & ethnic cultures....

Required Public Relations and Advertising Core ~ 13 hours

Required Communications Cognates ~ 6 hours

Click here for a list of Communications cognates--gender & ethnic cultures....

Elective Public Relations and Advertising major courses
Public Relations emphasis, 9 hours; Advertising emphasis, 9 hours
At Least One of the Directed Electives must be from ADV 347, JRN 281, or RTV 354

Follow the hyperlinks for prerequisites


Degree Selections:


Public Relations Emphasis

(Effective Fall 2011)
The public relations emphasis provides students with a background that includes the essential skills of writing and design to enter the rapidly growing public relations field. Students are prepared to advance in their careers through courses in research, strategy development, and integrated marketing campaigns. In addition to required courses, students may choose from a variety of directed communications electives to enhance their career objectives.

Required courses ~ 40 hours:


Advertising Emphasis

The advertising emphasis prepares students for one of the fastest-growing fields in communications. Students acquire the essential skills of writing, design, advertising graphics, research, market analysis, media planning, promotions, integrated marketing campaigns, and communications theory. In addition to required courses, students may choose from a variety of directed communications electives to enhance their career objectives.

Required courses 40 hours:


Minor - Public Relations and Advertising

24 semester hours

Required courses ~ 12 hours:

Elective courses ~ 12 hours:

(Nine hours must be 300-400 level as directed by a public relations or advertising advisor.  Nine of the hours must be in advertising or public relations.)