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Radio and Television (RTV prefix)

Following certain course descriptions are the designations: F, Sp, Su. These indicate the semesters fall, spring, summer in which the course is normally offered and are intended as an aid to students planning their programs of study.



RTV 150 Practicum in Broadcasting (1) Assignment of electronic media duties with radio station WSWI-AM, the Scripps Howard Video Production Center, or in an approved CAP course. Students may earn up to eight hours credit for this course, but may enroll for no more than one credit hour per semester. No more than three credit hours may be applied to a major or minor in Communications. Prereq: consent of instructor. F, Sp, Su

RTV 151 Introduction to Broadcasting, Cable and Internet (3) A history and survey of broadcasting. This course traces the development of broadcasting to the present day, with emphasis on contemporary broadcasting with its social, cultural, and economic implications. No prereq. F, Sp, Su

RTV 255 Media Production (3) An introductory course covering the fundamentals of digital production techniques for radio, video, and audio and video streaming on the Internet. Prereq: sophomore standing. F, Sp

RTV 256 Broadcast Journalism (3) Techniques of gathering, writing, editing, and producing news for radio and television. Topics will include broadcast style, working with wire services, codes of ethics, legal considerations, and news applications of audio and video technology. Prereq: RTV 151 or COMM 192 and RTV 255 or consent of instructor. F, Sp, Su

RTV 350 Radio-Television Workshop (1-3) A workshop course involving the planning, production, and presentation of radio and/or television program materials. Prereq: A maximum of six hours credit may be taken in this course in the following manner: 1) no more than three hours may be earned in radio nor more than three hours in television; 2) RTV 255 is the prereq; 3) No more than three credit hours in radio and/or television may be taken in any one semester; 4) Enrollees must have written consent of the instructor. F, Sp, Su

RTV 351 Radio-Television Performance (3) Specific training in broadcast performance situations applicable to both radio and television, including commercial announcing, news reporting, interviewing, and ad-lib announcing. Attention is given to pronunciation, articulation, and diction. Prereq: RTV 255, or consent of instructor. F, Sp

RTV 352 Advanced Television Production and Directing (3) Study of the problems and techniques of studio-based, multi-camera, real-time television production. Students will prepare, produce, and direct programs for broadcast. Prereq: RTV 255. Sp

RTV 353 Techniques of Video Field Production (3) Further study of the theory and practice of single camera video production with emphasis on concept and script development, camera technology, shot composition, lighting, computer nonlinear editing, and special effects. Students will prepare, produce, and direct client-based PSAs and channel IDs for broadcast. Prereq: RTV 255. F

RTV 354 Writing for Electronic Media (3) A study of the techniques and philosophy of copywriting for radio and television advertising, public service, continuity, and general program materials. Prereq: ENG 101 and either ENG 201, 301, 302, or consent of instructor. F, Sp, Su

RTV 356 Sportscasting (3) A study of radio and television sports casting, with an emphasis on radio. Emphasis will be placed upon play-by-play sports newscasts, interviewing, and features. Prereq: RTV 255. Sp

RTV 357 Advanced Broadcast Journalism (3) A study of the policies and practices of broadcast news with an emphasis on reporting. Students will produce news packages and learn the decision making processes of broadcast news managers, including agenda setting, gate keeping, and diversity and ethical issues. Prereq: RTV 255 and RTV 256. F

RTV 400 Independent Study in Radio-Television (1-3) This course is designed to provide an opportunity for upper division Communications majors and minors to research subject areas in the field of radio-television. A maximum of six hours may be taken; only three hours may be taken in any one semester. Prereq: 21 hours of communications, upper division status, and written consent of instructor. Students who wish to take independent study courses in the radio-television curriculum should be aware of the following points: 1) Only six hours of independent study may apply toward a major in communications. 2) No more than three hours of Radio-Television 400 may be directed by the same instructor. 3) Students wishing to enroll in independent study courses must receive written permission from their instructors prior to registration. F, Sp, Su

RTV 451 Radio-Television Programming (3) A study of current theories and practices of radio and television programming. The stimulation of creative thinking regarding media programming and its conversion into tangible and practical form. Special attention is given to important aspects of broadcast law and station management and their relationships to programming. Prereq: RTV 151 and RTV 255 or consent of instructor. F

RTV 452 Broadcast & Cable Sales (3) Techniques for selling time on radio, television and cable. Includes interpretation of ratings reports, working with advertising agencies, preparation of sales presentations, and marketing. Prereq: RTV 151 or ADV 241 or consent of instructor. F

RTV 453 Broadcast & Cable Management (3) The special problems encountered by managers of broadcast and cable operations. Emphasis on FCC regulations, managing “creative” personnel, serving the public interest, and other issues faced by radio, TV, and cable managers. Prereq: RTV 151 and RTV 255. Sp

RTV 457 Key Issues in Telecommunications (3) A capstone course examining contemporary issues confronting broadcasters, cable operators, and Internet content providers. Economic, regulatory, social, and ethical issues are explored. RTV 151, 255, and senior standing. F, Sp

RTV 498 Internship in Radio-Television (3) Offers students job experience in radio and television through a minimum of 150 hours of supervised professional work. Prereq: junior standing and consent of instructor. F, Sp, Su

RTV 499 Special Topics (3) Topics will vary. Purpose of course is to cover topics that are not specific courses in the curriculum. Course may be repeated once if the topic is different from the one previously taken. Prereq: junior standing. F, Sp, Su