University of Southern Indiana
Public relations students

Public Relations and Advertising

The Bachelor of Arts or Bachelor of Science degree in public relations and advertising at the University of Southern Indiana provides students with the strategic and technical skills and experience to enter into the world of public relations and advertising.

Students may choose either an emphasis in public relations or advertising depending upon individual interests. By carefully selecting appropriate electives offered in the program, students may develop skills in both areas.

Graduates of the program are public relations practitioners  and advertising professionals working for large and small corporations, not-for-profit organizations, public relations firms, advertising agencies, and marketing firms. They employ skills acquired during their undergraduate education for a variety of tasks, such as: 

  • Cultivating relationships
  • Writing and editing
  • Dissemination of information through the news media or trade publications
  • Production of various publications and multimedia programs
  • Planning and coordinating various special events
  • Writing and making speeches
  • Campaign planning
  • Media buying
  • Advertising design
  • Conducting market research

Public Relations and Advertising Programs

A public relations and advertising major and minor are offered. Students majoring in public relations and advertising may select an emphasis in public relations or advertising. The major culminates in a Bachelor of Arts or Bachelor of Science degree.

Students majoring in mass communication fields (journalism, radio and television, public relations and advertising) must complete diversity cognates in ethnic cultures and gender studies.

The Bachelor of Arts degree requires 12 semester hours in the same foreign language or demonstration of proficiency at that level of study.

Additional requirements for communications majors can be found in the USI Academic Bulletin. In addition to the departmental degree requirements, students must complete the University Core 39.

Emphasis Area

The advertising emphasis prepares students for one of the fastest-growing fields in communications. Students acquire the essential skills of writing, design, advertising graphics, research, market analysis, media planning, promotions, integrated marketing campaigns, and communications theory.

The public relations emphasis provides students with a background that includes the essential skills of writing and design to enter the rapidly growing public relations field. Students are prepared to advance in their careers through courses in research, strategy development, and integrated marketing campaigns.

In addition to required courses, students may choose from a variety of directed communications electives to enhance their career objectives.

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