University of Southern Indiana
2017 Communications Symposium Flyer

Communications Symposium

Each spring semester, USI's College of Liberal Arts, Communications Department and the Scripps Howard Center for Media Studies present a symposium on the impact of social media on communications.

Jason Lederman
Popular Science logo
2017 Communications Symposium
Creating Successful Social Media Strategies: Listen Before You Post
7 p.m., Thursday, February 23, 2017
Conference Center (Rooms 2217-220), University Center West
University of Southern Indiana Campus

Featured Speaker

Jason Lederman, social media editor and associate producer for Popular Science

Jason Lederman is an associate producer at Popular Science and created the role of social media editor for the magazine. From September 2015 to February 2017, he was tasked with developing and implementing social media strategies for the 145-year-old brand and grew its combined audience to 12 million people, doubling its Twitter followers to over one million, tripling its Instagram following to over 21,000 and surpassing the 3 million likes threshold on Facebook. He created editorial partnerships with Albert Einstein (Greenlight Rights) and Food Network star Alton Brown, has written more than 120 articles and has produced more than 180 videos for Popular Science. You can find Jason Lederman on Facebook, Twitter and Instagram.

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