The Center for Human Resource Development at the University of Southern Indiana will offer “From Hobby to Business,” a series of three workshops aimed at those who would like to turn their hobby into a full- or part-time business.
Participants who enroll in the series will get a sense of how much money they could make, how to market and advertise their product or service, what kind of start up costs to expect, and how to analyze the market demand.
Each course will meet from 6 to 9 p.m. at USI. Registration is $75 per course, or $165 for the series.
The series includes:
Small Scale Business and Entrepreneurship
Wednesday, March 21
Course Number: ENT201
You don't know what you don't know so how do you begin? Spend an evening with a panel of experts and walk away with the beginnings to your business plan. The panel will include Dana M. Nelson, social media strategist with OutCloud, Bryan Bourdeau, USI instructor in business, and Doug Briody, attorney at law.
Marketing Strategy and Selling for Small Business
Wednesday, April 4
Course Number: ENT202
Part of a business plan is reaching the right customers. Learn about different options for getting the word out about your business and which outlets are best for you. Course instructors include Nelson and Casey Valiant, creative director at AmeriStamp SIGN-A-RAMA.
Wednesday, April 18
Course Number: ENT203
Learn how to test the financial aspects of a potential business idea. This hands-on workshop will give participants a financial model that will help them prepare an income statement, cash flow statement, balance sheet, a calculation for a break-even point, and more. Start-up costs, monthly expenditure budgeting, and sales forecasting will also be covered. Bourdeau will instruct the course.