Nicolas Jankuhn earned his doctorate from Saint Louis University and is an Assistant Professor of Marketing at USI, teaching courses in consumer behavior, marketing of services and marketing strategies. His research interests include consumer behavior, payment and pricing strategies and signaling theory. These focus areas explore the intricate dynamics of how consumers make decisions, the influence of pricing on consumer perception and how brands communicate value to consumers. Jankuhn's scholarly work includes the publication of two articles and presentations at several local, regional and international conferences. He also serves as a co-advisor to USI's American Marketing Association student chapter and has worked on several marketing projects with local organizations. His commitment to education was acknowledged in 2023 with the Dean's Award for Excellence in Teaching.