USI Liberal Arts Faculty Colloquia to explore backlash against prosocial ad

The University of Southern Indiana College of Liberal Arts will host its second Faculty Colloquia presentation of the Spring Semester featuring Dr. Erin Dennis, Associate Professor of Advertising. The presentation, “On the Razor’s Edge: Exploring Gillette’s ‘We Believe’ Prosocial Advertising Campaign,” will begin at 3 p.m. Friday, February 24 in Kleymeyer Hall, located in the lower level of the Liberal Arts Center. The event is open to the public at no charge.   

Denis' presentation will discuss prosocial advertising, the online backlash against the “We Believe” ad and how Gillette is now managing this prosocial messaging campaign. In addition, best practices for handling online negative consumer reactions will be discussed. 

This presentation is part of the Spring 2023 Liberal Arts Faculty Colloquium. Each Fall and Spring Semester, USI faculty members from the College of Liberal Arts present individual, free, public lectures featuring their current research. To see the current lineup of speakers for this semester, visit USI.edu/lafc.  

For more information, contact Dr. Quentin Maynard, Assistant Professor of Social Work, at 812-465-1003 or qrmaynard@usi.edu.