The University of Southern Indiana has a social presence on Facebook, Instagram, YouTube, LinkedIn, X, Threads and TikTok. Social media allows the University to communicate its values and priorities, receive feedback from internal and external audiences and build connections and a sense of belonging within and beyond the USI community. With over 125,000 followers across our six platforms, our reach is substantial, allowing us to build connections close to home and across the world.
We encourage our followers to engage with University content frequently. Tag friends and family in posts, utilize USI hashtags, share posts, engage in conversations—social media gives the University the opportunity to show off all it has to offer, and audience engagement is essential.
Have content ideas you would like to see implemented on USI's social media platforms? Email suggestions to Kaylee Johnson, Media Relations Specialist, for consideration. See our guidelines below before setting up a new social account representing an entity at USI.
The main use of the official USI Facebook is to share University information via images and videos, create events and link to USI content to draw traffic to the USI website. Submit your University-affiliated Facebook page for list consideration.
USI utilizes X primarily to engage in conversations regarding the University. Through short, concise text, images and videos, we share University happenings. Submit your University-affiliated X handle for list consideration.
University Colleges and Departments
Student Resources
Athletics
The primary use of Instagram is to visually showcase USI experiences in academics, athletics, extracurricular activities, etc. Instagram is utilized to upload images and videos to the organic feed which provide a cohesive aesthetic representative of our University. Additionally, less curated content is posted to USI's Instagram Story, providing a more behind-the-scenes look at the University. Submit your University-affiliated Instagram account for list consideration.
YouTube allows USI to post long-form video content and categorize playlists around specific University topics.
The primary use of LinkedIn is to connect and engage with current students, alumni and community members and showcase USI successes, partnerships and more.
The main use of TikTok at USI is to share short videos amplifying the voices of students and the University community. Popular trends and sounds are utilized on the platform to generate relatable content.
#ScreaglePride - The official academic and school spirit hashtag for the University of Southern Indiana. Can be used to refer to the institution, student and faculty accomplishments, campus, awards and recognitions, and other general topics that do not have their own designated hashtag.
#GoUSIEagles - The official athletics hashtag for USI. Can be used in all contexts featuring USI officially sanctioned teams and student-athletes.
#USIGrad - Special hashtag reserved for Commencement and graduation photos and messages.
#USIbound - Special hashtag reserved for Screaming Eagles Orientation photos and messages
#IllumeUSI - Special hashtag reserved for content related to illume, the official USI magazine.
#ArchieAbroad and #USIStudyAbroad - Special hashtags reserved for content related to Study Abroad programs and the Center for International Programs.
Purpose
These guidelines are here to help USI employees create and maintain meaningful, professional and responsible social media accounts that reflect the University’s voice and values. Social media is a vital tool for connection when used intentionally.
Stay engaged and connected
The University of Southern Indiana encourages departments and employees to actively engage on social media. Highlight achievements, share stories and build community—your presence matters.
Regular, authentic content helps humanize the institution and create a sense of belonging for students, alumni, faculty, staff and the public.
Build with intention
Before launching a new account:
Social media success starts with clarity and strategy.
Start with a conversation
If you’re thinking about creating a new social media account for your department or office, first contact:
Kaylee Johnson,
Johnson will help you with:
Register your account
Once your account is created, notify University Strategic Communication. Registration ensures:
Account administration
All USI-affiliated accounts must have at least two USI employees listed as page or account administrators. This ensures continuity if one administrator changes roles or leaves the University. It is strongly encouraged to name your USI-affiliated page with “USI” at the beginning, such as “USI Biology Club” or “USI Campus Cats,” to clearly identify your connection to the University.
Guidelines for account management:
Admins are responsible for:
Content guidelines
Content shared from official accounts should:
Do not post content that is:
University Strategic Communication may review content and request edits or removals as needed. Dormant accounts may be removed if a content plan cannot be created in a timely manner.
Confidentiality and privacy
Do not post private, confidential, or sensitive information about students, faculty, staff or University operations.
All social media content must comply with:
Comments and moderation
Social media is a conversation. Monitor your posts and pages regularly.
You may remove comments that:
You should not remove comments just because they are critical or negative. Respectful disagreement is protected speech and contributes to transparency.
When possible, be transparent when removing content. For example, "A comment was removed for using profanity."
Not sure what qualifies? Contact Johnson for help.
If your area does not have the ability to regularly monitor content, consider an informational only page with commenting turned off.
Personal opinions
USI-affiliated accounts reflect the University’s voice, not your personal views.
Do not use USI accounts to:
If you wish to share personal opinions, use your own personal account, not one tied to the University.
Always remember, posts made in your personal capacity may still be associated with your role at USI. Use good judgment.