Turn creativity and strategy into career success.
At USI, marketing students learn more than theory—they gain real-world experience in an engaging, collaborative, and active-learning environment. Our program prepares you to thrive in this dynamic field by helping you generate innovative ideas that serve both business and society, while strengthening your personal, digital, and technical communication skills to inspire and influence others.
You’ll also have opportunities to:
Earn college credit through a hands-on marketing internship
Conduct research in the Biometrix Discovery Lab
Build connections through the American Marketing Association and other networking opportunities
With these experiences, you’ll graduate ready to step into exciting careers in brand management, digital marketing, market research, advertising, and more.
At USI, you’ll master the art of creating compelling brand experiences—and gain the skills to stand out in the world of business.
The Romain College of Business has earned accreditation from AACSB, which is considered the "gold standard" for business accreditation. Only 5.7% of business schools, globally, have earned that accreditation. Achieving accreditation is a multi-year process of rigorous internal focus, engagement with an AACSB-assigned mentor and peer-reviewed evaluation. Schools must develop and implement a plan to align with accreditation standards. These standards require excellence in areas relating to strategic management and innovation; student, faculty, and staff as active participants; learning and teaching; and academic and professional engagement.
To apply to the University of Southern Indiana (USI) for undergraduate enrollment:
Once USI has processed your application, transcript(s) and scores (if needed), a decision will be made by Undergraduate Admissions and you will receive a notification.
Upon acceptance to USI, you'll receive detailed information about next steps, including orientation, registration and housing.
The marketing field is projected to add jobs at a higher-than-average rate. Marketing professionals are critical to the success of every type of organization. Career opportunities for marketing majors exist in almost every industry such as Banking and Financial Services, Consumer Goods, Fashion, Healthcare, Sports and much more.
*income information provided by O*NET Online. Occupation opportunities vary by region and experience.
The University of Southern Indiana is committed to making college accessible to those wishing to further their education by providing numerous scholarships, grants, and financial aid options to assist students in managing tuition expenses.
“I chose marketing because it is like science, it is always evolving and impacting our daily decisions. The marketing program at USI prepares you professionally through the professors and resources such as the Marketing Club. The marketing club is a collegiate chapter of the AMA which enables students to compete in case competitions, earn professional certifications."
“The Romain College of Business has had a profound impact on my life. The professors I got to learn from, the students I got to learn with, and the experiences I was a part of have shaped me into the person and professional that I am today. I am forever grateful for the relationships I made and the lessons I learned while a student at USI!”
“I chose the Romain College of Business because I knew I would be challenged and pushed throughout my tenure at USI, both inside and outside the classroom. All of my professors emphasized getting involved, both on and off campus, networking with new people, and getting experience in the workforce prior to graduation. I chose to do all three. Joining a handful of clubs, meeting and networking with people, and earning an internship really challenged me to grow as a student and as a person. Choosing the Romain College of Business was one of the best choices I have made, and it can be yours too.”
"I value the skills I learned to adapt my degree into a career I love. The international marketing class I took senior year, combined with learning about the world economy, led me to my current career path. I love what I do and wouldn't have considered it without the exposure I had in the Romain College of Business."
