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University Marketing and Communication Strategic Plan

This strategic plan aligns our team's efforts around shared goals that support recruitment, retention, engagement, and the overall success of USI.

Quad fountain with tulips

Our Strategic Plan reflects a shared commitment to telling the USI story, strengthening our brand, and creating meaningful connections with students, employees, alumni, and the broader community. Through clearly defined goals, strategies, and measurable outcomes, this plan provides direction for our division while encouraging innovation, collaboration, and continuous improvement in the year ahead.

Vision Statement

To make our University impossible to ignore.​

Mission Statement

Our mission is to strategically market and communicate the unique value ofthe University of Southern Indiana, elevating its visibility and reputation, topromote student recruitment and retention and foster a strong sense of community.

Goal 1

Increase Public Awareness (being known and recognizable) of the University

Goal 2

Strengthen University Recruitment and Retention

Goal 3

Champion University Reputation (what people think about us) and Loyalty (how strongly they feel connected to USI)

Strategy 1: Amplify the brand through storytelling (emotionally compelling, authentic moments and social proof.

Strategy 2: Become a destination campus / USI as a destination.

Strategy 3: Build on Division I athletics perception.

Strategy 1: Promote a sense of place and community with employees and students.

Strategy 2: Attract students through omnichannel marketing campaigns.

Strategy 1: Elevate academic distinctiveness and reputation.

Strategy 2: Foster a culture of brand stewardship, affinity and community.