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Cutting-edge technology. Faculty expertise.

In the Biometrix Discovery Lab, we're focused on providing opportunities to students, businesses and researchers by combining faculty expertise with cutting edge technology. 

Located in the Romain College of Business at the University of Southern Indiana, this state-of-the-art facility uses high-level technology to conduct research on decision making by measuring human attention, arousal, cognition and emotion. 

Faculty are experts with technology such as:

  • Eye Tracking Glasses
  • Screen-based Eye Tracking
  • Facial Expression Analysis
  • Electrodermal Activity

From helping students get the most of their college experience to partnering with various companies and organizations, this facility is focused on engaging the community. 


Heat Mapping Motivation: USI's Biometrix Discovery Lab Reveals Secrets of Shoppers

USI’s Biometrix Discovery Lab in the Romain College of Business emphasizes research into human attention, arousal, cognition and emotion that is collected through eye-tracking glasses, screen-based eye-tracking software, facial expression analysis and electrodermal activity sensors.

USI’s Biometrix Discovery Lab collaborates with The Children’s Museum of Indianapolis on wayfinding project

The University of Southern Indiana’s Biometrix Discovery Lab partnered with The Children’s Museum of Indianapolis on a wayfinding study. With the lab's eye-tracking glasses and technology, the goal of this partnership was to provide the museum with insights that could help them evaluate their current wayfinding efforts and signage at various places throughout the Museum.