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For Students

In the Romain College of Business, every student will learn the market-leading competency of neuromarketing using AI. Our students also have the opportunity to participate in the Biometrix Discovery Lab for even more research. For example, here are a few classes in which students have participated in the facility as a part of their coursework. 

  • Eye-tracking reveals non-choice data involved in decision-making.
  • Facial expression data analyzes influence of emotions on choice.
  • All students take part in a Biometrix Discovery Lab session and analyze the data.
  • The course introduces students to the basics of marketing in the digital realm.
  • Equips them with skills on how to optimize websites to rank highly on search engines, design effective search, display, and email ads, create interesting written and visual content, and manage the reputation of an online brand.

For Faculty

Faculty at USI can schedule to have their classes participate in the Biometrix Discovery Lab. To schedule your time in the lab, reach out to lab coordinator Chad Milewicz.

Media Requests

For media inquiries, reach out to content marketing specialist Hendrix Magley.