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Expanded Digital Color Palette

Expanded Digital Palette

Our Expanded Digital Palette combines the primary and secondary palettes, support colors, along with a couple of variation shades of each, to provide a comprehensive range of colors specifically tailored for digital use. It offers designers the flexibility to choose accent colors that harmonize with the brand's core colors while considering the requirements of the digital environment. When applied strategically, digital accent colors contribute depth and visual interest, drawing attention to important elements and guiding the user's focus.

A selection from this palette has been built into the Umbraco Content Management System (CMS) styles for use as backgrounds, buttons and heading colors. Only use colors available in the built-in style offerings.

The Expanded Digital Palette is designated for digital use only.

Visual Accessibility

Ensuring proper color contrast between text and background is crucial for people with visual impairments, color blindness, or other visual difficulties to perceive and understand the content. Adhering to these guidelines will enhance the accessibility of the website and make it more inclusive for all users. The following colors have been tested for accessibility compliance and approved combinations are listed for each color whether the color is used as a background color or text color. 

USI Academic Brand Colors

Accent Variation

(Digital Use Only)

Accent Variation

(Digital Use Only)

USI Navy
#002856

Background and text use:
White, Support Grey, Light Grey, Light Blue, Lake Blue, Slight Blue, Glacial Blue, Gold, Dark Gold and Light Gold.

Midnight Blue
#224670

Background and text use:
White, Support Grey, Light Grey, Light Blue, Slight Blue, Glacial Blue, Gold and Light Gold.

Denim Blue
#3166A3

Background and text use:
White, Light Grey, Slight Blue and Light Gold.

USI Red
#CF102D

Background and text use:
White, Slight Blue, Light Gold.

Dark Red
#8F0B1F

Background and text use:
White, Light Grey, Light Blue, Slight Blue, Glacial Blue, Gold and Light Gold.

Secondary Red
#B70E28

Background and text use:
White, Light Grey, Slight Blue and Light Gold.

Support Gray
#BABBBC

Background and text use:
Black, USI Navy, Midnight Blue

Dark Gray
#484848

Background and text use:
White, Slight Blue and Light Gold.

Light Gray
#E2E2E2

Background and text use:

USI Navy, Midnight Blue, Denim Blue, USI Red and Medium Blue.

SECONDARY: Light Blue
#8ED8F8

Background and text use:
Black, USI Navy, Midnight Blue and Dark Red.

Lake Blue
#0AA2C2

Background and text use:
Black and USI Navy. 

Slight Blue
#D8EFF9

Background and text use:
USI Navy, Midnight Blue, Denim Blue, USI Red, Dark Red, Secondary Red, Dark Grey and Medium Blue.

SECONDARY: Medium Blue
#0061AB

Background and text use:
White, Light Grey and Light Gold.

Cornflower Blue
#007DAB

Background and text use:
Black and White.

Glacial Blue
#91C6E1

Background and text use:
USI Navy, Midnight Blue, Dark Red

SECONDARY: Gold
#FCB643

Background and text use:
Black, USI Navy, Midnight Blue and Dark Red.

Dark Gold
#C99136

Background and text use:
White, Black and USI Navy.

Light Gold
#FFF2D8

Background and text use:
Black, USI Navy, Midnight Blue, Denim Blue, USI Red, Dark Red, Secondary Blue, and Dark Grey.

As previously mentioned, not all colors in the Expanded Digital Color Palette are available in Umbraco CMS. University Web and Digital Content reserves the right to choose the combination of accent colors for use on web page templates and within the Umbraco CMS web editor.