Dr. Jack Smothers, associate professor of management, Jeanette Maier-Lytle, instructor in accounting, Dr. Manfen Chen, associate professor of finance, and Dr. Kevin Celuch, professor of marketing, co-authored the article, "Engaging Students Through Activity Design: A Service-Dominant Logic Perspective," which was published in the Journal of the Academy of Business Education.
Youth First professionals bring marketing strategy discussion to the classroom.
Dr. Cristina Gilstrap, assistant professor of business communication, and Dr. Curt Gilstrap, assistant professor of business communication, co-authored the article,
