Program Objective 1:
Building competency in fundamental marketing content
Measurement Tools:
- ETS – MFT (Business) – Marketing portion
Program Objective 2:
Developing competency in the marketing planning process
Learning Outcomes:
- Developing a marketing plan: Facility with this endeavor will include competency with market segmentation, positioning, marketing mix
Measurement Tools:
- Final project
Course Coverage:
- Marketing Management: MKTG 448
Program Objective 3:
Critical thinking
Learning Outcomes:
- use relevant information/evidence
- consider relevant viewpoints
- identify relevant assumptions
- consider implications of alternative courses of action
- develop clear logical conclusions from prior analysis
Measurement Tools:
- Class assignment
Course Where Assessed:
- Marketing Management: MKTG 448
Program Objective 4:
Ethical decision making
Learning Outcomes:
- identify ethical issue(s)/problem(s)
- incorporate evaluation of relevant stakeholders
- evaluate implications of alternative courses of action
- develop logical conclusions from prior analysis
Measurement Tools:
- Class assignment
Course Where Assessed
- Marketing Management: MKTG 448