Program Objectives and Student Outcomes

Program Objective 1: Building competency in fundamental marketing content

Measurement Tools:

• ETS – MFT (Business) – Marketing portion

Program Objective 2: Developing competency in the marketing planning process

Learning Outcomes:

• Developing a marketing plan: Facility with this endeavor will include competency with market segmentation, positioning, marketing mix

Measurement Tools:

• Final project

Course Coverage:

• Marketing Management: MKTG 448

Program Objective 3: Critical thinking

Learning Outcomes:

• Use relevant information/evidence
• Consider relevant viewpoints
• Identify relevant assumptions
• Consider implications of alternative courses of action
• Develop clear logical conclusions from prior analysis

Measurement Tools:

• Class assignment

Course Where Assessed:

• Marketing Management: MKTG 448

Program Objective 4: Ethical decision making

Learning Outcomes:

• Identify ethical issue(s)/problem(s)
• Incorporate evaluation of relevant stakeholders
• Evaluate implications of alternative courses of action
• Develop logical conclusions from prior analysis

Measurement Tools:

• Class assignment

Course Where Assessed

• Marketing Management: MKTG 448