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Program Objective 1:

Building competency in fundamental marketing content

Measurement Tools:
  • ETS – MFT (Business) – Marketing portion

Program Objective 2:

Developing competency in the marketing planning process

Learning Outcomes:
  • Developing a marketing plan: Facility with this endeavor will include competency with market segmentation, positioning, marketing mix
Measurement Tools:
  • Final project
Course Coverage:
  • Marketing Management: MKTG 448

Program Objective 3:

Critical thinking

Learning Outcomes:
  • use relevant information/evidence
  • consider relevant viewpoints
  • identify relevant assumptions
  • consider implications of alternative courses of action
  • develop clear logical conclusions from prior analysis
Measurement Tools:
  • Class assignment
Course Where Assessed:
  • Marketing Management: MKTG 448

Program Objective 4:

Ethical decision making

Learning Outcomes:
  • identify ethical issue(s)/problem(s)
  • incorporate evaluation of relevant stakeholders
  • evaluate implications of alternative courses of action
  • develop logical conclusions from prior analysis
Measurement Tools:
  • Class assignment
Course Where Assessed
  • Marketing Management: MKTG 448