At the Romain College of Business, alumni are making an impact on organizations and communities across the country. This edition of the alumni spotlight features Shelly Webb, a 1990 marketing graduate from Rockport, Indiana. Webb is the President of 4 Kix Marketing and Co-Owner of Hymn and Herd Winery.
What brought you to USI? I started my college education at another university but after meeting my now husband the summer between my freshman and sophomore year, I transferred to USI so we could be closer together. That decision led to an incredible college experience, great friendships and a strong foundation for my career.
Did you participate in any extracurricular activities or study abroad opportunities while in school? I was a Feathershaker (USI Dance Team). Three of my Feathershaker friends and I go on a girls trip each year and occasionally we take our husbands on an additional trip with us. Those friendships have been one of the greatest blessings to come from my time at USI.
What made you pick marketing as your major? I initially considered accounting but as I learned more about myself, I realized my strengths were in building relationships and working with people. Marketing as my major and public relations as my minor felt like the perfect fit. Looking back, it was exactly the right choice for me.
Did any professors make an impact on you while you were in school? Several professors made a lasting impact on me. Dr. Barbara Marting was the epitome of the USI business program. Dr. Tim Mahoney made Economics enjoyable—even though it wasn't my favorite subject. More importantly, he genuinely connected with his students and always found ways to make the material relatable. I also learned a great deal from Bob Jeffers, whose communication and speech classes have served me well throughout my career in advertising and sales.
What has been the biggest joy and challenge since graduation? I have loved my career. One of the most rewarding parts has been the people I've met along the way. Many colleagues and clients who began as professional connections have become dear friends. My career has also given me incredible opportunities while allowing me the flexibility to be present for my family. I could not have asked for a better balance.
The biggest challenge for me has been stepping into the unknown. I've started three companies and led a local start-up. Every new venture required taking risks, long hours and learning as I went. I enjoyed building something from the ground up, so what began as a challenge was also really exciting.
What advice would you give to current or prospective USI students? Get involved and make the most of your college years! Some of the best experiences happen both in and out of the classroom. The education I received at USI prepared me for my career, but the relationships I built there have lasted a lifetime.