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Marketing Resources
Outreach Marketing Resources

Marketing Requests

If you would like help with your marketing efforts, please reach out to the Outreach and Engagement Marketing Coordinator, Jennifer Hertel.

Some items I can help with:

  • Designing and ordering print materials or promotional items
  • Promoting your events
  • Photography/videography for events or the classroom (if USI Photography and IT cannot help)
  • Writing press releases
  • Social media advertising

Event Planning

Ways to Advertise on Campus

  • Campus TVs (the Yodeck System; request via the Forms Library)
  • Posters and/or flyers, yard signs
  • These print materials can be distributed through USI's Scheduling Services team and other departments. Speak with the Marketing Coordinator about how to have your prints dispersed.

Ways to Advertise Online
Each of the items listed below is available per request from the Marketing Coordinator.

  • Press release
  • Email - Outreach sends out an email every Wednesday. 
  • USI Calendar entry
  • Outreach and Engagement social media pages (Facebook, Twitter and Instagram)
  • Creating a video
  • Your departmental social media
    • Check the Social Media Resources section for ideas and tools to market your event 
    • If funding allows, we can also run paid social media ads through your department page.

How to Advertise Off-Campus

Community Calendars

Requests to advertise in physical off-campus materials or locations should go through University Strategic Communication.

Request Requirements

If you would like help with your marketing efforts, please reach out to the Outreach and Engagement Marketing Coordinator.

In order to properly advertise your event, ALL event details need to be figured out and delivered to the Marketing Coordinator at least two weeks in advance of the event day. If you need design work completed, all details are needed at least three weeks in advance.

This includes:

  • Date/Time
  • Speaker(s)
  • Title of event
  • “Blurb” about the event (What is the purpose/theme? Why should people attend?) to use for press release and social media
  • Any photos you want to use within the event graphics; including photo of the speaker, if applicable
  • List of any other organizations co-sponsoring the event (plus logos and URLs to any social media they may want to tag).  

If we get the information later, there’s no guarantee we’ll be able to get the information out to people in time – for example: sending the information to the campus TVs, Creative and Print, the USI calendar, and University Communications all involves other people and approvals, which can take time. The less lead time the Marketing Coordinator has, the less lead time everyone else has. 

A collection of resources and tips for marketing your department, program, class or campus group.

  • USI Creative and Print Services
    For departmental brochures, stickers and signage.
  • USI Photography
  • Campus TVs (the Yodeck System; formerly, the Symon System. Request via the Forms Library)
  • Posters and/or flyers, yard signs
    • These print materials can be distributed through USI's Scheduling Services team and other departments. Speak with the Marketing Coordinator about how to have your prints dispersed.

Ways to Advertise Online
Each of the items listed below is available per request from the Marketing Coordinator.

  • Press release
  • Email
  • Website
  • Social media pages (Facebook, LinkedIn and Instagram)
  • Your departmental social media
    • If funding allows, we can also run paid social media ads.

If you are looking to market outside of these resources, please contact the University Strategic Communication team.

Designs

Video Editing

Free Stock Images
Use these sites to find images free for personal or commercial use.

Contact the Marketing Coordinator for your logo needs. Please do not distort or recolor the logo in any way. If you need a different version of the logo or a department-specific logo, please contact Creative and Print Services.

Fonts

All University-approved fonts have been updated. There are a number of fonts/typefaces which the University uses on a consistent basis. These have been selected for their clean academic look and versatility. It is recommended that departments use these options whenever possible.

The following fonts/typefaces are recommended:

  • Source Sans Pro (download for free from Google Fonts)
  • ITC Giovanni Standard – Book

Templates

Find University logos, office templates, zoom and desktop backgrounds, and social media assets on the University Brand Resources and Downloads page.

USI Social Media How-to, In Brief

  • Define needs, goals and your content strategy
  • Make at least two current USI employees account administrators
    • Keep the login information for your accounts stored in a safe location and make sure this information is passed onto others if you leave your position.
  • Follow content guidelines
    • Be mindful of recommended image sizes and cropping, which are different for every social media platform. Use this always-up-to-date cheat sheet for each platform's sizes
    • Limit the amount of text in the actual image (because screen readers cannot read text within an image).
    • Consider creating video content to grab people's attention. Utilize Sprout Social's Video Specs Cheat Sheet and see the Design Resources section below for video tools 
  • Contact Web Services to be officially recognized and listed
  • Monitor and manage your account(s)

USI Social Media Assets

Facebook cover photos and profile images for University-affiliated social media accounts.

New USI GIPHY stickers available

Show your #ScreaglePride with new animated USI stickers! To share these stickers (designed by Creative and Print Services) through text or add them to your next Instagram story or Snapchat post, just download the GIPHY app, search “USI” and select “Stickers.” 

How to send GIF stickers in iMessage 

How to text a GIF sticker 

How to use GIF stickers in Instagram stories 

How to use GIF stickers on Snapchat