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Marketing Resources

What does a Content Marketing Specialist do?

  • Event planning and promotion
  • Photography
  • Storytelling
  • Social media
  • Email marketing
  • Website updates
  • and more...

Content Marketing Specialist

Do you have a story to tell?

Faculty, staff, alumni and students all have stories to tell, and we want to share those stories. If you have a story idea, send it to the Content Marketing Specialist above or fill out the faculty spotlight form below:

Faculty Spotlight Submission Form

Event Planning & Marketing

Ways to Advertise On-Campus
Each of the items listed below is available per request from the Content Marketing Specialist.

  • Create flyers, posters (if budget allows), USI digital display graphics... You name it, I can design it. 
  • Coordinate with Creative and Print if yard signs, posters, table tents, etc., are needed (if budget allows)
  • Distribute flyers in LA buildings and at Special Events and Scheduling for campus-wide promotion

Ways to Advertise Online
Each of the items listed below is available per request from the Content Marketing Specialist.

  • Press release
  • LA Focus Newsletter
  • Weekly Events email to LA faculty and staff
  • USI Calendar entry
  • Liberal Arts social media pages (Facebook, Instagram, and Twitter(X))
  • Your departmental social media
    • Check the Social Media Resources section for ideas and tools to market your event

How to Advertise Off-Campus

Community Calendars

If you would like to advertise off-campus work with your Content Marketing Specialist and University Strategic Communication.

Event Planning

Please use the Master Checklist below for your event planning. This will walk you through each step in our event planning process, including filling out the proper forms, timing for proper planning, and everything you need to know about getting a guest lecturer for your event.

Event Planning Step-by-step Master Checklist

Important Links:

  • Create social media graphics, flyers, posters (if budget allows), USI digital display graphics... You name it, I can design it. 
  • Coordinate with Creative and Print if yard signs, posters, table tents, etc., are needed (if budget allows)
  • Distribute flyers in LA buildings and at Special Events and Scheduling for campus-wide promotion
  • Coordinate with The Shield and The Spin for promotion
  • Schedule social media posts promoting events
  • Send a weekly event email to all faculty and staff 
  • Write press releases for community-facing events
  • Photography for smaller events that USI Photography's schedule can't fit in
  • List events in the bi-semester Focus Newsletter
  • Add events to the USI Calendar
  • Send events to USI Today and The Source Newsletter
  • Set up and run Zoom events (if needed)

Student organizations, groups, and clubs all operate independently; therefore, I don't do design work, but I do make an effort to promote these events through our social media accounts when it fits in the posting schedule. We do ask that you fill out this quick form so the Dean's office and the Content Marketing Specialist are aware of the event. 

Department/Program

Physical marketing materials such as brochures, one-pagers, rack cards, banners, booklets, stickers, etc. can be designed (with help from Creative and Print) and ordered by your Content Marketing Specialist. 

Creative and Print will have all original design files and charge a small amount to update materials. 

It is suggested to update your physical materials every year to every 3 years, depending on changes to your department. 

A collection of resources and tips for marketing your department, program, class or campus group.

  • USI Creative and Print Services
    Posters, yard signs, table tents, etc. 
  • USI Photography
    Hourly fees apply
  • Student Organizations
    All student organizations must renew their org annually.
  • The Spin (WSWI)
    The Spin, formerly known as The Edge, is the student-run radio station of the University of Southern Indiana. Students manage, produce, and host programming for the station. Listen to the Spin at 95.7 FM or listen live to The Spin online. Contact their business phone line at 812-461-5406 or email psa@957thespin.com
  • The Shield
    Though regular weekly print editions will not be available this year, The Shield will continue to deliver student reaction to campus news, profiles and the latest on campus events.
    • Visit The Shield website and subscribe to receive weekly updates through e-newsletters. Breaking news can be found on The Shield’s Facebook and Twitter accounts. The Shield also plans to print monthly themed editions that will be available on newsstands across campus.
    • The Shield staff also produces an annual new student guide that is available during the spring and summer called Transitions. For advertising opportunities, contact sales@usishield.com or salesdirector@usishield.com.

Ways to Advertise Online
Each of the items listed below is available per request from the LA Content Marketing Specialist.

  • Press release
  • Emailing students (by major or college)
  • Liberal Arts website
  • Liberal Arts social media pages (Facebook, Instagram, and Twitter(X))
  • Your departmental social media

If you are looking to market outside of these resources, please contact the LA Content Marketing Specialist.

Existing Social Media Accounts:

IF you know your login information – Carry on.

IF you do NOT know your login information

  • Try to contact the last person who had access. If you look at the most recent posting, you will get a timeline for when access was last used. This should point you in the right direction for the student and or faculty who had access. Password recover may give clues to the actual password, or to whom last had access to the account.
  • If you cannot find access through a password reset, you may need to take down the old and start a new account. This may take time, as many take down requests have been made.
  • If you start a new account, see the information below for procedures that are to be followed.

New Social Media Accounts:

  1. Set up Facebook account first for the department/club.
  2. Use either the AA or the Department Chairs USI email for this. This allows IT to have access if needed. DO NOT USE A PERSONAL EMAIL ADDRESS.
  3. Login emails and passwords should be emailed to Shari Baird for safe keeping. It is recommended to include your AA in this process as well.
  4. Link Instagram to Facebook (will use same email/password). This also will allow one post for both platforms.
  5. If you create a QR code for social media, make sure your chair, AA and Content Marketing Specialist have copies of these.

If you need continued assistance with social media accounts, please contact IT.

Miscellaneous

There are multiple ways for us to share the achievements of your students, your program and even your own achievements. Faculty Achievements are showcased on USI Today's website. You can submit items for this page or story ideas for the College of Liberal Arts Focus Newsletter by contacting your Content Marketing Specialist.

The Focus Newsletter timeline is set at twice a semester.

Upcoming issues:

  • September 2025
  • December 2025
  • February 2026
  • May 2026

University Strategic Communication

Designs

Video Editing

Free Stock Images
Use these sites to find images free for personal or commercial use.

College of Liberal Arts Logos

Contact the Marketing Coordinator or your Department Administrative Support Staff for your logo needs. Please do not distort or recolor the logo in any way. If you need a different version of the logo or a department-specific logo, please contact Creative and Print Services.

Fonts

All University-approved fonts have been updated. There are a number of fonts/typefaces which the University uses on a consistent basis. These have been selected for their clean academic look and versatility. It is recommended that departments use these options whenever possible.

The following fonts/typefaces are recommended:

  • Source Sans Pro (download for free from Google Fonts)
  • ITC Giovanni Standard – Book

Templates

Find University logos, office templates, zoom and desktop backgrounds, and social media assets on the University Brand Resources and Downloads page.

USI Social Media How-to, In Brief

  • Define needs, goals and your content strategy
  • Make at least two current USI employees account administrators
    • Keep the login information for your accounts stored in a safe location and make sure this information is passed onto others if you leave your position.
  • Follow content guidelines
    • Be mindful of recommended image sizes and cropping, which are different for every social media platform. Use this always-up-to-date cheat sheet for each platform's sizes
    • Limit the amount of text in the actual image (because screen readers cannot read text within an image).
    • Consider creating video content to grab people's attention. Utilize Sprout Social's Video Specs Cheat Sheet and see the Design Resources section below for video tools 
  • Contact Web Services to be officially recognized and listed
  • Monitor and manage your account(s)

USI Social Media Assets

Facebook cover photos and profile images for University-affiliated social media accounts.

New USI GIPHY stickers available

Show your #ScreaglePride with new animated USI stickers! To share these stickers (designed by Creative and Print Services) through text or add them to your next Instagram story or Snapchat post, just download the GIPHY app, search “USI” and select “Stickers.” 

How to send GIF stickers in iMessage 

How to text a GIF sticker 

How to use GIF stickers in Instagram stories 

How to use GIF stickers on Snapchat

The display cases in the College of Liberal Arts are for featuring the scholarly work of students, faculty, or departments and promoting programs or events occurring within the College. In order to present a quality, informative and visually interesting display, we offer these guidelines and recommendations.  

About the Display Cases

  • The overall area measures 91" high x 115" wide x 27" deep. It is accessed and secured with a key.
  • Each display case has two doors to access the space from either end, the doorway when opened is 35" wide. The center section, which measures 39" wide, is stationary. 
  • Each glass shelf measures 57.5" long x 12" deep. The shelves are movable within the shelf tracks and additional shelves are available. The shelf tracks are spaced 14.75" apart and each shelf requires 4 metal supports.  
  • The display case has three (3) light fixtures that use a light switch inside the case. The light fixtures are NOT to be left on, rather, they must be turned on and off daily. It is acceptable to forgo lighting the display.  
  • The display case has an electrical outlet inside the space. Items may be kept plugged in but must be turned on and off daily.

What to Use

To present a professional display we recommend using the following materials:

  • Present an overall theme with coordinated design, fonts and colors. This will unify the display.  
  • It is recommended that quality photographs be no smaller than 11" x 14", font sizes be at least 18 pt and that you use a variety of two- and three-dimensional items.  
  • Use foam core board for signage, storyboards, labeling and mounted photographs. Construction paper tends to fade and wilt. Cardstock is a good alternative for labels.  
  • Items may be displayed using easels, acrylic or wooden stands or cubes and acrylic or wooden frames.
  • Items may be adhered to the wall using approved hardware like straight pins, push pins, small hooks and brad nails. Other types of hardware will ruin the carpeted walls.

Courtesy and Safety

  • Respect your scheduled time for installing and removing your exhibit. Display cases are typically reserved for one year.
  • Respect teaching faculty and their students in the classrooms when installing and removing exhibits. The hammering and excessive noise may be a distraction. 
  • Make sure that the shelf supports are firmly locked in place before placing the glass shelf on them. The shelf supports should not wiggle.  
  • Use only the approved hanging hardware. This will extend the life of the carpeted walls.
  • Do not have electrical items or lights left on overnight. Please make the appropriate arrangements if you chose to use the lighting or use electrical items.  

Scheduling a Display Case 

Display Case # Located between the doors for:
1A LA1004
1B LA1015
2A  LA2004 and LA2005
2D  LA2028 and LA2039

Contact the Liberal Arts front desk to inquire about the current display case schedule.